"When will somebody figure out Honey Birdette has no intention of playing by the rules?"

Kenneth Thor, the father behind the petition calling for an end to porn-style Honey Birdette advertisements in Westfield shopping centres, is continuing to keep up the pressure on Scentre Group.

In a letter to the Chief Operating Officer, Kenneth outlined some of the issues with Honey Birdette’s consistent porn-inspired advertising.

I just wanted to state the obvious, that bondage, dominance, submissive, sado-masochistic (BDSM) depiction of women in your shopping centres should never be “normal”.

I would have thought that in this day and age when violence against women and sexualisation of young children is such a huge concern in society, that a non-tone-deaf organisation like the Scentre Group would find this type of advertising quite tasteless if not offensive? 

As previously communicated, I’m sure you’ve had discussions with Honey Birdette, but forgive me for wondering whether they have been effective.

The ASB have ruled that the two previous Honey Birdette ads (Office Party and Santa Kids) were “degrading and exploitive”, but they of course had weeks of exposure before being taken down. Their tally is now 12 case reports being upheld. When will someone figure out that this company has no intention of playing by the rules and is eroding our confidence in the ASB and Westfield?

What are you going to do about this current demeaning Honey Birdette ads and help prevent further offensive ads in the future? It is not difficult to see what is wrong with this situation.

Join over 61,000 people and sign Kenneth’s petition.

 


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Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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