Bauer Media is closing its struggling Zoo Weekly lads mag and website amid crumbling sales.
The publisher said the October 12 issue will be the magazine’s last, with Bauer blaming “tough retail conditions in the men’s market”.
Bauer has made the call to close Zoo’s operations. I would like to thank the teams here at Bauer, as well as the advertisers and retailers who have supported the brand,” Bauer CEO David Goodchild said.
Ewen Page, associate publisher for Bauer’s men’s & specialist titles, added: “The staff has done a great job on Zoo Weekly over the years and I commend their work and thank them for their dedication and effort. It is not an easy decision to close a magazine and we have certainly considered all options before coming to this conclusion.” Click to read more.
Collective Shout activist Laura Pintur led our petition calling on major supermarkets Coles and Woolworths to stop selling 'lads mag' Zoo Weekly.
Following thousands of signatures on the petition, a Coles employee was inspired to make an official complaint about the sale and display of Zoo Weekly in her workplace. Coles then announced it would stop selling the magazine.
Reporting on Bauer Media's decision to close Zoo Weekly, News.com.au described Coles pulling the mag from shelves as “a move that would no doubt be catastrophic for the lad mag’s sales."
The closure of Zoo Weekly includes the print edition of the magazine, as well as its website and social media accounts.
Inside Zoo Weekly - Why we campaigned against all-ages porn mag Zoo Weekly
The well-being of girls should come before profits - Laura Pintur on the petition to #binzoomag