Bonds padded bras for little girls

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As reported by news.com.au

A PROMINENT child psychologist has called for a bra marketed to eight-year olds by iconic underwear company Bonds to be recalled from the market.

Dr Michael Carr-Gregg said the bra, called the Soft Cup Bra - which is mildly padded in a child's size eight - was an example of the "adultification of children".

"It blurs the line between what is a little girl and what is a woman, and in doing so violates an important societal norm that states that children should not be seen as sexual objects," Dr Carr-Gregg said.

"I call on the company to withdraw the product and if they don't, urge all parents to boycott them." Read more.

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  • published this page in News 2015-07-06 14:57:02 +1000

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Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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