By campaigning against these companies and ads, aren’t you doing exactly what they want? Creating controversy and providing them with free advertising?

It’s true that some companies will use controversy as a way of increasing exposure to their product and brand and increasing sales. 

But these are our choices: ignore it and hope it goes away (it won’t).. Or take action and call them out. Some act because they see the negative publicity is harming their brand and they need to fix it. Many times - and even more welcome - is when companies decide to act ethically, demonstrate Corporate Social Responsibility, make amends and apologise.

‘Silence is the language of complicity, speaking out is the language of change’ – anon