Diesel

Diesel

Diesel has a history of sexualised and degrading ad campaigns. 'Be stupid' is one of these campaigns with the accompanying slogan: 'smart may have the brains but stupid has the balls.' 

This was promptly followed by Diesel's 'sex sells' campaign (no points for creativity!) Sexualised images featuring the slogan were plastered on shop front windows. This resulted in a flood of complaints with at least one retail store agreeing to remove the posters.


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