General Pants teenage staff forced to wear "I love sex" badges for ad campaign

As reported in The Sunday Telegraph

“…young shop assistants told The Sunday Telegraph they were uneasy about the raunchy push for Sydney-based denim designers Ksubi and uncomfortable wearing the badges.

i_love_sex_badge.jpgOne female employee told The Sunday Telegraph the badges were inappropriate. However, she had to wear them at the instruction of management.
"It's pretty degrading as a woman but there is nothing we can do," she said.

Another employee said she felt "uncomfortable" wearing the badge because she found it "embarrassing' and "demeaning".

"I don't think we should be encouraged to wear them," she said.

"It's sending out the wrong message to our customers, who are generally young teenagers," she said.” Read full article at The Sunday Telegraph


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