Micki Wood, mother of US child beauty pageant star Eden Wood, made this same argument in response to child advocates and health professionals who spoke out against sexualising and exploitative pageants, claiming that if an individual looks at a child and thinks 'sex' the problem is with them. At this time Eden was six years old and famous for her Vegas showgirl routine.
This notion that viewers are simply choosing to view children though a sexualised lens is a deliberate misrepresentation of the issue, one that obscures reality in such a way as to let advertisers and marketers off the hook completely, as if deliberately contrived ads somehow happened by accident and viewers are seeing something that isn't there. This argument is either disingenuous or indicates a lack of understanding into the significant global body of research into the harms of sexualisation. (See our resources page for more.)