Have you seen an advertisement, music video or TV program that sexualises children or objectifies women?
Do you want to speak out about something you've heard on the radio or seen on the internet?
Making an official complaint can seem complicated. Use our guide below to find out where to direct your complaint. (Scroll down for some points on what to include in your complaint.)
What's your complaint about?
- An ad on TV
- An ad outside - billboard, bus shelter, shop sign
- An ad on the radio
- Or a print ad, for example magazine or newspaper
You will need to make a complaint to the Advertising Standards Board. Complaints can be lodged online and take 5-10 minutes to complete.
Your complaint can refer to the following codes:
SECTION 2 CONSUMER COMPLAINTS
2.1 Advertising or Marketing Communications shall not portray people or depict material in a way which discriminates against or vilifies a person or section of the community on account of race, ethnicity, nationality, gender, age, sexual preference, religion, disability, mental illness or political belief.
2.2 Advertising or marketing communications should not employ sexual appeal in a manner which is exploitative and degrading of any individual or group of people.
2.3 Advertising or Marketing Communications shall not present or portray violence unless it is justifiable in the context of the product or service advertised.
2.4 Advertising or Marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience.
2.5 Advertising or Marketing Communications shall only use language which is appropriate in the circumstances (including appropriate for the relevant audience and medium). Strong or obscene language shall be avoided.
2.6 Advertising or Marketing Communications shall not depict material contrary to Prevailing Community Standards on health and safety
- Content of a TV program
- Content of a radio program
- Internet content (including online child sexual abuse or other prohibited content)
You will need to submit a complaint to the Australian Communications and Media Authority. (ACMA)
However, before you submit a complaint about TV or radio, you will first need to submit complaints to the relevant stations.
You will need to submit a complaint to the television station first. This can be easily done through Free TV Australia's online lodgement system. If you do not receive a response from the TV station within 60 days, or you receive an inadequate response, then you can forward your complaint to the Australian Communications and Media Authority. (ACMA)
Complaints need to be made directly to the radio station first. If you do not receive a response from the Radio Station within 60 days, or you receive an inadequate response, then you can forward your complaint to the ACMA.
More information about ACMA broadcasting complaints including TV and Radio here.
Some information you can include in your complaint letter:
1) Have you seen the latest research on media and sexualisation? http://www.tandfonline.com/doi/full/10.1080/00224499.2016.1142496
"A total of 109 publications that contained 135 studies were reviewed. The findings provided consistent evidence that both laboratory exposure and regular, everyday exposure to this content are directly associated with a range of consequences, including higher levels of body dissatisfaction, greater self-objectification, greater support of sexist beliefs and of adversarial sexual beliefs, and greater tolerance of sexual violence toward women. Moreover, experimental exposure to this content leads both women and men to have a diminished view of women’s competence, morality, and humanity.”
2) Please also see this information on Our Watch’s website http://www.ourwatch.org.au/Preventing-Violence/Men
WHAT DRIVES VIOLENCE AGAINST WOMEN?
Violence against women is serious and prevalent. It is primarily driven by gender inequality, and reinforced or exacerbated by a number of other factors.
Gender inequality is a situation in which women and men do not have equal power, resources or opportunities, and that their voices, ideas and work are not valued equally by society.
Gender inequality provides the underlying social conditions for violence against women. It operates at many levels – from social and cultural norms (the dominant ideas about men and women in a society), to economic structures (such as the pay gap between men and women), to organisational, community, family and relationship practices.
3) And this from Make the Link: https://makethelink.org.au/2015/08/17/gender-stereotypes-sexist-jokes/
Violence against women is based upon a foundation of unequal power between men and women, something that has been embedded historically in our society and in our relationships. We see this imbalance acted out in many ways, even today. It is in the jokes we tell, the language we use and in the way that men and women are represented in all types of media.
To overthrow the epidemic of violence in our community we must start at the very beginning and shake the foundation that supports it. You can start to do this today. Gender stereotyping and sexist jokes are present in most of our lives, we see them and hear them everywhere we go.
They are not harmless.
4) To see how pervasive this problem has become see also this article which shows SOME of the collected images in 30 mins at Chadstone shopping centre http://www.collectiveshout.org/all_this_and_more_in_30_minutes
5) Sex doesn't actually sell anyway according to this study: http://www.collectiveshout.org/its_scientific_sex_doesnt_sell
6) Please sign the Collective Shout Corporate Social Responsibility Pledge http://www.collectiveshout.org/corporate_social_responsibility_pledge