Lovable complaints dismissed by ASB

The Advertising Standards Board has dismissed complaints against lingerie brand "Lovable."

Loveable had struck a deal with a major eating disorders charity and said it was “dedicated to changing the culture surrounding eating disorders and body image”... “by using happy, healthy models in our campaigns and promotional activities and by continuing to design intimates that are not created to objectify women’s bodies…”

Lovable then went ahead with an ad campaign that directly undermined these goals featuring "Miss Universe" Jennifer Hawkins. Men’s magazine FHM published the ad campaign with the headline “Cream of the crop” and described Hawkins as “hotter” and “stickier”.

Read - Everybody's lovable: especially if you're thin, hot, sexy and covered in ice cream


Click here to read the Advertising Standards Board determination.

Add your comment

Be the first to comment
Please check your e-mail for a link to activate your account.

Recent Posts

Honey Birdette and the end of sex in advertising
November 14, 2017
Latest update on Honey Birdette petition
November 13, 2017
Petition update from Kenneth Thor
November 09, 2017
Why are we supporting the Honey Birdette campaign?
November 09, 2017

You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

Donate Now

From Our Supporters

Join the Discussion