Lynx Stynx!

Lynx is known for its sexist advertising, on billboards, in print, online and on TV. Lynx is a brand of deodorant, but what the company are also selling is the idea that women are there to be used and that men have an automatic entitlement to women's bodies.

It's time to send a strong message to Lynx and its parent company Unilever, that we will not tolerate this sexist, objectifying marketing targeted at teenage boys anymore. We have outlined several ways to make your voice heard.

Click on the following images to read more about Lynx and to take action.





Now tell your friends!




Use this 'Lynx Stynx' logo as your profile picture on Facebook and Twitter.

Post a link to this page on Facebook and Twitter, encourage your friends to take action.

Share our video 'The Real Lynx Effect' with your network. (a parody of the image they feature on the back of Lynx deodorant cans)






Background Reading


Some articles from co-founder of Collective Shout, Melinda Tankard Reist.

Lynx hooks up with Woolies to promote female servitude

Sexism alive and well in Australia

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You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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