24 year old Brisbane resident Courtney Deagon has started a petition to Napoleon Perdis regarding their latest ad campaign.
In the petition Courtney explains:
On the morning of Thursday 21st January I received a regular email from one of my subscriptions, Napoleon Perdis Cosmetics. The subject title read, "Unleash your inner sex-kitten".
Reading the email I found more references to "quickies", "steamy" and "sexy" (with a corresponding picture) with regards to Valentines' Day makeup applications. It's bad enough that we live in an overly sex-obsessed culture, displaying semi-pornographic imagery in advertisements, determined to convince everyone that women are only sexual beings; resulting in unrealistic expectations placed upon them. This leads to boys and, eventually, men expecting women to look and be sexual in ways that are just unrealistic.
I'm all for people looking and feeling fabulous - but this is a cosmetics brand adored and revered by girls as young as pre-teen (think 8-12), and they definitely should NOT be receiving emails encouraging 'sexiness'. They are still technically children for goodness' sake.
This is totally inappropriate language and visualisation for young and impressionable girls to be reading into. Girls should not have to grow up expecting to have to be sexy all the time in order to feel beautiful and accepted by society. There is a big difference in feeling beautiful and feeling sexy - and we should encourage girls toward the former, not the latter.
I would like to see this kind of sex-obsessed imagery and language removed from cosmetic companies whose audiences include young girls/women. The world already exploits the sexualisation of women to make bucks; let's be the start of changing that.
Contact Napoleon perdis:
Phone: 1300 625 387
This image has also appeared recently on their Facebook and Instagram pages.
One facebook user commented:
"How weird is this?! I use mine on my face"
And this on their Instagram some time ago: