Stop the sex industry from advertising pornography and prostitution services to children.
One of the tactics predators use to groom children for sexual abuse is exposing them to pornography. Yet the Ad Standards Board permits the sex industry to target children in advertisements for pornography and prostitution services.
The ASB gives free rein to the sex industry to advertise sexual services in public spaces, including areas frequented by children. They have given the green light to billboards advertising strip clubs and brothels outside schools and on busy streets, to school buses promoting the porn industry convention Sexpo, mobile billboards advertising sex shops and now, even promos for live sex shows on public transport.
Despite industry codes that require advertisers to treat sex, sexuality and nudity with sensitivity to the relevant audience, the ASB have consistently defended the ‘rights’ of the sex industry to target children by advertising porn sites and sex industry venues in the public space.
We’ve just had a Government Inquiry into the harms of pornography exposure to children. There is a wealth of research documenting the damaging impact of pornography on the attitudes and sexual practices of young people, including a massive increase in children as young as five entering treatment programs for sexually abusive behaviours, and child on child sexual assaults that have quadrupled in the last few years. Pornography has become a public health crisis, yet the Ad Standards Board continues to justify its promotion to children.
Time and again, the ASB has failed- failed women, failed children, and failed to prioritise community wellbeing over its own financial interests. They have proved they cannot be trusted to regulate themselves. Enough is enough.
We are calling on Senator the Hon Mitch Fifield to put a stop to this. Stop the sex industry from advertising pornography and prostitution services in public spaces.
"“…‘hot’ is an imprecise term… ‘hot girls’ does not clearly identify any group of women who could be considered to be unfairly treated"Read more
"the women are clothed in futuristic attire and positioned with their ‘weapons’ in an empowered way"Read more
Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more
A few months ago, we were alerted to Perth based coffee bean distributor Fresh One, a brand that was posting pornographic advertising on their Facebook page to promote coffee beans.Read more
Wicked Campers ignores ad standards again with ‘fat girls are harder to kidnap’ slogan
[UPDATE 23rd April] – Wicked Campers breaches Ad Standards for the fourth time this month
Wicked Campers has once again violated Advertising Standards with its latest slogan “fat girls are harder to kidnap.” The vehicle hire company is a repeat offender, well known for printing vile and degrading slogans on its vans.Read more
The Ad Standards Board has dismissed complaints against Honey Birdette's shop front "Tasty Treats" ad. The complainant described the ad as highly sexualised, larger than life and situated in a shopping centre between a food court and children's play area.Read more
More sexploitation from a repeat corporate offender
[UPDATE] The Ad Standards Board has upheld complaints against Lynx. Read more.
A Revised version of ad is now appearing on television. If you've seen the new ad you can submit a complaint here.
Men's deodorant brand Lynx - owned by Unilever - has added to it's ongoing list of degrading ads with the company's latest promotion, "Lynx, cleans your balls."