"“…‘hot’ is an imprecise term… ‘hot girls’ does not clearly identify any group of women who could be considered to be unfairly treated"Read more
"the women are clothed in futuristic attire and positioned with their ‘weapons’ in an empowered way"Read more
Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more
A few months ago, we were alerted to Perth based coffee bean distributor Fresh One, a brand that was posting pornographic advertising on their Facebook page to promote coffee beans.Read more
Wicked Campers ignores ad standards again with ‘fat girls are harder to kidnap’ slogan
[UPDATE 23rd April] – Wicked Campers breaches Ad Standards for the fourth time this month
Wicked Campers has once again violated Advertising Standards with its latest slogan “fat girls are harder to kidnap.” The vehicle hire company is a repeat offender, well known for printing vile and degrading slogans on its vans.Read more
The Ad Standards Board has dismissed complaints against Honey Birdette's shop front "Tasty Treats" ad. The complainant described the ad as highly sexualised, larger than life and situated in a shopping centre between a food court and children's play area.Read more
More sexploitation from a repeat corporate offender
[UPDATE] The Ad Standards Board has upheld complaints against Lynx. Read more.
A Revised version of ad is now appearing on television. If you've seen the new ad you can submit a complaint here.
Men's deodorant brand Lynx - owned by Unilever - has added to it's ongoing list of degrading ads with the company's latest promotion, "Lynx, cleans your balls."
From Melinda Tankard Reist's blog
This morning I appeared on Channel 7 Sunrise to discuss the AMA’s call for a new inquiry into the sexualisation of children. Appearing with me was advertising creative director Dee Madigan. It’s probably unnecessary to say, we didn’t see eye to eye on everything. Here’s the video:
[Video no longer available]
Did the Parliamentary report on outdoor advertising say everything was fine with self-regulation?Read more