Advertising Executives Survey
One of the strategic goals of Collective Shout is to improve advertising standards with regards to sexual objectification of girls and women. We would be most appreciative if you could answer the following questions on advertising regulation. Your answers are strictly anonymous. Your anonymous responses will be used for research and educational purposes. Thank you for your support.
Sexpo is coming to Brisbane in August and they are bringing their ads for a live sex webcam site to our public transport! Sign the new petition calling on Queensland Premier Annastacia Palaszczuk to take urgent action!Read more
St Andrew’s Cathedral School, a co-ed school with over 1000 students, is fighting an allegedly illegal brothel that is operating a mere 60 meters from the entrance of the school premises. The Star Massage parlour in Sussex Street offers a range of erotic services, but it is the services involving girls who imitate schoolgirls that are causing significant uproar.
Stop the sex industry from advertising pornography and prostitution services to children.
One of the tactics predators use to groom children for sexual abuse is exposing them to pornography. Yet the Ad Standards Board permits the sex industry to target children in advertisements for pornography and prostitution services.
The ASB gives free rein to the sex industry to advertise sexual services in public spaces, including areas frequented by children. They have given the green light to billboards advertising strip clubs and brothels outside schools and on busy streets, to school buses promoting the porn industry convention Sexpo, mobile billboards advertising sex shops and now, even promos for live sex shows on public transport.
Despite industry codes that require advertisers to treat sex, sexuality and nudity with sensitivity to the relevant audience, the ASB have consistently defended the ‘rights’ of the sex industry to target children by advertising porn sites and sex industry venues in the public space.
We’ve just had a Government Inquiry into the harms of pornography exposure to children. There is a wealth of research documenting the damaging impact of pornography on the attitudes and sexual practices of young people, including a massive increase in children as young as five entering treatment programs for sexually abusive behaviours, and child on child sexual assaults that have quadrupled in the last few years. Pornography has become a public health crisis, yet the Ad Standards Board continues to justify its promotion to children.
Time and again, the ASB has failed- failed women, failed children, and failed to prioritise community wellbeing over its own financial interests. They have proved they cannot be trusted to regulate themselves. Enough is enough.
We are calling on Senator the Hon Mitch Fifield to put a stop to this. Stop the sex industry from advertising pornography and prostitution services in public spaces.
Content Warning: Some content including in this post may be distressing, but it is content the ASB is promoting to your children.
If an adult gave your child a Hustler magazine, what would you do? Perhaps contacting the police might be an appropriate response.
But what if the adult was the Advertising Standards Board, and the pornographic magazine was the address for a hardcore porn website, complete with prostitution services featuring young women engaging in live sex shows, including being penetrated with objects?Read more
Several weeks ago, I made a complaint to the Advertising Standards Board about an ad on the side of a bus featuring the website for a hardcore porn site. After waiting a few weeks for their response, during which time the ad remained in place, the ASB advised me they had already dismissed complaints for this particular advertisement. They found the image was not in breach of the code. I immediately wrote back and asked if they could re-open the discussion given the content of my complaint had not mentioned the image, but the promotion of a porn site.Read more
During the coverage of the Australian Open this year, viewers were forced to sit through a series of monotonous and tiresome advertisements that ranged from banking adverts to whitewashed Australian television drama. Though tedious and boring, for the most part I was unfazed by them. There was one commercial, however, that I found not only irritating, but highly offensive and infuriating. It came from Ultra Tune.
In this advertisement (seen here), we see two women driving a car, and as they approach a set of traffic lights, the muffler detaches from their vehicle and falls to the road before catching fire. The two women scream and jump out of the car. One of them uses their phone to contact Ultra Tune, and the other fumbles with a fire extinguisher. Both the women then feel it would be a great idea to use using the fire extinguisher on each other, and we get close-up shots of their breasts and bottoms. The footage slows down to focus on these body parts, and the women start screaming again and run from the car as it explodes, spraying oil all over them.
If you are looking for legal services in the Brisbane area you may want to give Logan Law a miss. Their sexist advertising has lead to complaints to the Advertising Standards Board, who have subsequently dismissed the complaints. (Probably because there is nothing in the code of ethics to address sexism)
One of their advertisements is a Faceboook post for legal services offered by Logan Law using innuendos relating to having a vehicle hit another vehicle from behind with hashtags such as "#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe".
The complainant said:
The majority of Logan Law's advertising has extreme sexual connotations and this is not limited to their Facebook posts, this also includes billboards seen around Brisbane which are promoted in an incredibly unprofessional manner. I find their advertising highly inappropriate.
When will changes be made to the failed advertising self regulation system?
In December last year Honey Birdette released a series of posters for display in their shop windows around the country. Consumers lodged their complaints with the Advertising Standards Board who eventually determined that two of the four posters did in fact breach the code of ethics.
Honey Birdette have repeatedly breached the code of ethics. But there are no penalties for repeat offenders. And by the time the ASB made their determination in January, the posters had already been up for weeks, and had since been replaced by the next months promotional signage.
How many children were exposed to these harmful images in the meantime? Why must families doing their weekly grocery shop continually be exposed to hyper-sexualised content against their will?
We've outlined 25 flaws to the current self regulatory system here.
Contact your MP regarding the flaws in the current system.Read more
The Board noted the advertised product is clothing and considered that it was not exploitative to use a woman wearing the advertised product. The Board noted that the woman is shown to lift her top up and expose her stomach. The Board noted the complainant’s concern that by showing a woman in the act of undressing the advertisement presents the woman as a sexual object.
The Board noted that the tagline, which features across each image and covers the woman’s torso, says “Everything 50-70% off” and considered that the woman’s partial removal of her clothing is a physical demonstration of this rather than a suggestion that the woman is a stripper.
The Board acknowledged that some members of the community would prefer that female models were not used to advertise clothing in this manner but considered that in the context of a clothing sale the images of the woman lifting her top to reveal a naked stomach and back were not exploitative and/or degrading of this, or any other, woman.
Advertising code of ethics must change!
Sign the petition to change advertising standards here.