Honey Birdette has been ordered to remove objectifying ads in a recent ASB ruling:
Overall, in the ASB's view, the advertisement did breach Section 2.4 of the Code which states that "Advertising or Marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience. Finding that Honey Birdette's advertisement did breach this section of the code, the ABS upheld the complaints that it received.
In another related win, The Adelaide Advertiser has reported that Rundle Mall Myer Centre manager Peter Lee has told Honey Birdette that their shopping centre will not allow these ads. Mr Lee has said:
“We have been liaising with the retailer’s national office in this regard and have requested the current posters be removed from display as soon as possible”
“They'd never be able to use those images in prime time to advertise, so why do I have to subject my young son to that imagery when all I wanted was to go get him some new shoes for preschool?”
For the month of July, the most highly reported offender was Honey Birdette, with eight separate complaints received. We had many parents reach out to us outlining how their children were confused and shocked by the new larger than life semi-nude posters that cover the store frontage. We have long reported on issues with Honey Birdette - including the sexploitation of their own staff. Their latest extremely racy and highly inappropriate advertisements at shopping centres throughout Australia have caused a huge stir and outrage among the general publicRead more
There are some things in life that are certain – Boxing Day sales, stocktake sales, and now, shockingly sexist Ultra Tune ads.
True to form, three free-to-air Ultra Tune advertisements have made the ASB’s 2017 most-complained-about ad list so far. Ultra Tune ads top the list with 357 complaints.Read more
Advertising Executives Survey
One of the strategic goals of Collective Shout is to improve advertising standards with regards to sexual objectification of girls and women. We would be most appreciative if you could answer the following questions on advertising regulation. Your answers are strictly anonymous. Your anonymous responses will be used for research and educational purposes. Thank you for your support.
Sexpo is coming to Brisbane in August and they are bringing their ads for a live sex webcam site to our public transport! Sign the new petition calling on Queensland Premier Annastacia Palaszczuk to take urgent action!Read more
St Andrew’s Cathedral School, a co-ed school with over 1000 students, is fighting an allegedly illegal brothel that is operating a mere 60 meters from the entrance of the school premises. The Star Massage parlour in Sussex Street offers a range of erotic services, but it is the services involving girls who imitate schoolgirls that are causing significant uproar.
Content Warning: Some content including in this post may be distressing, but it is content the ASB is promoting to your children.
If an adult gave your child a Hustler magazine, what would you do? Perhaps contacting the police might be an appropriate response.
But what if the adult was the Advertising Standards Board, and the pornographic magazine was the address for a hardcore porn website, complete with prostitution services featuring young women engaging in live sex shows, including being penetrated with objects?Read more
Several weeks ago, I made a complaint to the Advertising Standards Board about an ad on the side of a bus featuring the website for a hardcore porn site. After waiting a few weeks for their response, during which time the ad remained in place, the ASB advised me they had already dismissed complaints for this particular advertisement. They found the image was not in breach of the code. I immediately wrote back and asked if they could re-open the discussion given the content of my complaint had not mentioned the image, but the promotion of a porn site.Read more
During the coverage of the Australian Open this year, viewers were forced to sit through a series of monotonous and tiresome advertisements that ranged from banking adverts to whitewashed Australian television drama. Though tedious and boring, for the most part I was unfazed by them. There was one commercial, however, that I found not only irritating, but highly offensive and infuriating. It came from Ultra Tune.
In this advertisement (seen here), we see two women driving a car, and as they approach a set of traffic lights, the muffler detaches from their vehicle and falls to the road before catching fire. The two women scream and jump out of the car. One of them uses their phone to contact Ultra Tune, and the other fumbles with a fire extinguisher. Both the women then feel it would be a great idea to use using the fire extinguisher on each other, and we get close-up shots of their breasts and bottoms. The footage slows down to focus on these body parts, and the women start screaming again and run from the car as it explodes, spraying oil all over them.
If you are looking for legal services in the Brisbane area you may want to give Logan Law a miss. Their sexist advertising has lead to complaints to the Advertising Standards Board, who have subsequently dismissed the complaints. (Probably because there is nothing in the code of ethics to address sexism)
One of their advertisements is a Faceboook post for legal services offered by Logan Law using innuendos relating to having a vehicle hit another vehicle from behind with hashtags such as "#steveo #hollyweed #loganlaw #smashedhardfrombehind #coppedoneinthebumper #beenrearendedlately #penetratingbrisbane #takenoneinthetailpipe".
The complainant said:
The majority of Logan Law's advertising has extreme sexual connotations and this is not limited to their Facebook posts, this also includes billboards seen around Brisbane which are promoted in an incredibly unprofessional manner. I find their advertising highly inappropriate.