Content Warning: Some content including in this post may be distressing, but it is content the ASB is promoting to your children.
If an adult gave your child a Hustler magazine, what would you do? Perhaps contacting the police might be an appropriate response.
But what if the adult was the Advertising Standards Board, and the pornographic magazine was the address for a hardcore porn website, complete with prostitution services featuring young women engaging in live sex shows, including being penetrated with objects?Read more
Collective Shout call for financial penalties for repeat offenders
Honey Birdette are no stranger to the Advertising Standards Board. The sex shop which masquerades as a high end lingerie store in major shopping centres across Australia have repeatedly breached the advertising codes showing little regard for the self regulated system currently operating in Australia.
We've been writing about Honey Birdette's porn themed advertising since 2011.Read more
Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more
We've spent years dealing with the Advertising Standards Board, and in this time, we've seen the many flaws in the system- one we argue needs a complete upheaval. Of course, the industry likes things exactly the way they are. As the Australia Institute said in the Letting Children Be Children report, "… advertisers also have an interest in avoiding government scrutiny that may lead to stronger regulation of advertising in the interests of the general public…Self-regulation is a strategy that enables the industry to avoid such scrutiny."
We've made a list of flaws in the current system, and narrowed it down to 25.Read more
*Update: Westfield and Vicinity Centres have directed Honey Birdette to pull down its highly sexualised signage
Honey Birdette, the sex shop masquerading as a high-end lingerie store has a long history of using pornographic images of women in their shop front advertising. And they've been getting away with it- for years.
Despite Advertising Standards Board rulings that their highly sexualised ads are in breach of codes and standards, Honey Birdette refuses to comply with rulings, even going so far as to post on their Facebook page, "Nobody tells Honey B's when to take down her signage!"
Honey Birdette, the sex shop masquerading as a high end lingerie store, continues to blatantly disregard rulings from the Advertising Standards Board in regards to their porn-themed advertising.
Despite the Advertising Standards Board upholding complaints for various large store front posters featuring soft-core porn imagery, including one showing a woman with tape over her nipples, Honey Birdette have highlighted one of the gaping holes in the system of ad industry regulation by refusing to comply with ASB rulings.
So it's no great surprise they've done it again- defiantly.Read more
Last week we learned that Mumbrella would be hosting Fiona Jolly, CEO of the Advertising Standards Bureau, for a live chat. Members of the community had the opportunity to submit questions to the ASB using the hashtag #AskAdStandards. You can read our questions and comments below.Read more
It's no secret that the advertising industry's preferred model of regulation, self-regulation, has failed. Despite various government inquiries exploring the many flaws in the current system, as well as condemnation from child health professionals and the Australian Medical Association (AMA) the advertising industry has been given free reign to regulate themselves to the detriment of the community, in particular, children.Read more
And the Advertising Standards Board says its ok
This is a billboard advertisement in Brisbane for Honey B’s strip club. See that building behind the billboard? That’s a school.Read more