New on our list of corporations that have exploited women are Volley with their recent #Grassroots campaign. Volley have been a popular shoe company for decades, but for some reason they got lazy and decided they were going to try the 'sex sells' method of advertising (which we know doesn't actually lead to more sales as detailed here).Read more
Lingerie retailer Bras'N'Things has been forced to discontinue a Playboy video ad due to its overtly explicit content.
While many associate Playboy simply with its branded items or magazine, Playboy Enterprises own various adult TV channels and websites, broadcasting brutal, hardcore pornography. Retailers that stock Playboy branded products are helping Playboy to produce and distribute content that objectifies and degrades women.
Consumers lodged complaints with the Advertising Standards Board after being exposed to the sexualised content which was playing on TV screens in the retailer’s front windows in full view of passers by including children.Read more
We've spent years dealing with the Advertising Standards Board, and in this time, we've seen the many flaws in the system- one we argue needs a complete upheaval. Of course, the industry likes things exactly the way they are. As the Australia Institute said in the Letting Children Be Children report, "… advertisers also have an interest in avoiding government scrutiny that may lead to stronger regulation of advertising in the interests of the general public…Self-regulation is a strategy that enables the industry to avoid such scrutiny."
We've made a list of flaws in the current system, and narrowed it down to 25.Read more
Honey Birdette, the sex shop masquerading as a high end lingerie store, continues to blatantly disregard rulings from the Advertising Standards Board in regards to their porn-themed advertising.
Despite the Advertising Standards Board upholding complaints for various large store front posters featuring soft-core porn imagery, including one showing a woman with tape over her nipples, Honey Birdette have highlighted one of the gaping holes in the system of ad industry regulation by refusing to comply with ASB rulings.
So it's no great surprise they've done it again- defiantly.Read more