The fall ad campaign of Suistudio, a company that makes suits for women, has gone viral for featuring faceless naked men as background imagery. The company's tagline simply states: "Not Dressing Men."
It's a gender-swapped take on men's fashion photography that has long used naked women as dehumanized props for seemingly powerful men.
While Collective Shout does not advocate for equal opportunity of objectification, this new marketing campaign has done just that.
Women deserve better than social media pressuring to look a certain way.
If you’re a woman, Instagram usage may negatively influence your appearance-related concerns and beliefs.
New research from the University of NSW and Macquarie University has confirmed what many of us have known intuitively for some time: there exists a link between body image concerns and viewing images of seemingly flawless women via photo-sharing social media platforms.
In fact, the research, which surveyed 276 Australian and American women aged between 18 and 25 years, has found that spending as little as thirty minutes a day on Instagram is enough to prompt a woman to self-objectify, fixate on her weight and appearance, and value her body for its appearance above its health and physical functions.
During the morning of August 3, Channel 7's ‘Morning Show’ host Kylie Gillies gifted her co-host Lary Emdur with two celebrity nudes.
During a four-minute spiel about “How Airtasker can help you say thank you” to the people in your life, Kylie Gillies decided against Airtasker ambassador Jules Sebastian’s suggestion of “food and coffee”.Read more
Honey Birdette has been ordered to remove objectifying ads in a recent ASB ruling:
Overall, in the ASB's view, the advertisement did breach Section 2.4 of the Code which states that "Advertising or Marketing Communications shall treat sex, sexuality and nudity with sensitivity to the relevant audience. Finding that Honey Birdette's advertisement did breach this section of the code, the ABS upheld the complaints that it received.
In another related win, The Adelaide Advertiser has reported that Rundle Mall Myer Centre manager Peter Lee has told Honey Birdette that their shopping centre will not allow these ads. Mr Lee has said:
“We have been liaising with the retailer’s national office in this regard and have requested the current posters be removed from display as soon as possible”
“They'd never be able to use those images in prime time to advertise, so why do I have to subject my young son to that imagery when all I wanted was to go get him some new shoes for preschool?”
For the month of July, the most highly reported offender was Honey Birdette, with eight separate complaints received. We had many parents reach out to us outlining how their children were confused and shocked by the new larger than life semi-nude posters that cover the store frontage. We have long reported on issues with Honey Birdette - including the sexploitation of their own staff. Their latest extremely racy and highly inappropriate advertisements at shopping centres throughout Australia have caused a huge stir and outrage among the general publicRead more
Sex sells right? This is the theory we are led to believe, but on the contrary, it is far from the truth. This article will tackle the myth that ‘sex sells’, by drawing on the latest research.
So what does the research on sex in advertising actually say? According to a study on the effect of sexual content on the recall of advertisements (Parker & Furnham, 2007), wait for it…
Women recall non-sexual advertisements better than sexual advertisements. For both men and women, there was no main effect on recall of the type of advertisements seen (sexual vs non-sexual).Read more
Soft drink brand Sparkling OH have attracted complaints for their ads featuring pieces of fruit arranged to resemble women’s breasts, complete with erect nipples. The image is accompanied by text referencing the deliberately suggestive nature of the image, “not as guilty as it looks”.
13 Reasons Why makes a powerful statement about the nature of rape, challenging several widely held myths about sexual violence and what constitutes a ‘real’ rape.
Recently released on Netflix, the TV program 13 Reasons Why has attracted significant media attention for its treatment of sensitive material and themes, including teen suicide and sexual assault. Some have credited the show for sparking a conversation on suicide and its prevention, others, including mental health organisations, have raised concerns regarding the portrayal of suicide and possible promotion of problematic notions around it.
While certainly confronting, particularly in its depiction of rape and suicide, 13 Reasons Why has successfully exposed a culture of objectification, sexual bullying and harassment and sexual assault and how this treatment causes severe damage to women and girls. (Spoilers ahead.)Read more
Collective Shout is a grassroots campaigning movement fighting the objectification of women and the sexualisation of girls in media, advertising and popular culture. In its 2007 Task Force into the Sexualisation of Girls, the American Psychological Association defined sexualisation (as opposed to healthy sexuality) as follows:Read more