Why are we supporting the Honey Birdette campaign?Read more
Read Part one here
These hyper-sexualised advertising posters more appropriate in the storefront of an R rated sex shop are in plain view of children within a family shopping centre. They are designed to be sexually stimulating, but my kids and I did not go to the shops to get sexually stimulated!
After my visit to Westfield that left my 4-year-old and 6-year-old children in shock at Honey Birdette’s larger than life sexualised posters, I politely wrote to Westfield Fountain Gate on their Facebook. They eventually asked for my phone number so that their Retail Manager could have a chat with me.
The Westfield Fountain Gate retail manager made great pains to tell me that there were many other more important things to be passionate about like junk food advertising to kids, rather than “showing a bit of boob”.
In the meantime, I found out that the place to make official complaints about advertising is to the Advertising Standards Bureau (ASB). By that time (a week later), I found it challenging to describe the offending poster, so I drove all the way back to Westfield Fountain Gate and took photos of the posters that my kids saw. However, you cannot upload pictures to the ASB, so had to find some descriptive words to describe what my kids saw.
Supporter speaks out: as soon as a company uses sexualised images to promote their products, they have plummeted to the lowest 'elevation' possible.
Last week, B&T reported on the latest campaign by Honey Birdette titled “Office Party” that appeared to play on the Christmas tradition of a drunken office work bash. This time, however, with models gadding about in only their expensive lingerie.
The campaign came with a racy stills campaign and social media TVC. You can see it if you go to the link in the full article at bandt.com.au
However, since the launch of the campaign the company has been defending itself against claims it is offensive and wrong to portray women in their undergarments at an office party.
“My kids were seeing pornographic images in what is supposed to be a family shopping centre”
On the evening of the 24th June, my family and I were returning from a fun day out and decided to drop into Westfield Fountain Gate. The kids were tired, hungry and a bit grumpy so we hurriedly tried to find a restaurant, we wandered down a dimly lit arcade. I walked right past the only brightly lit shop front window of Honey Birdette and realised that the provocative images of scantily clad women was not something that I wanted my young kids to see. So, I hurried past hoping that they would follow and not notice.
I remember my heart sinking as my 4-year-old daughter suddenly shrieked behind me. “Look! Why is she not wearing any clothes?”
A mother has won a battle against a popular retail company, Best & Less who were selling slogan T-shirts with inappropriate messages targeted at young girls.Read more
The fall ad campaign of Suistudio, a company that makes suits for women, has gone viral for featuring faceless naked men as background imagery. The company's tagline simply states: "Not Dressing Men."
It's a gender-swapped take on men's fashion photography that has long used naked women as dehumanized props for seemingly powerful men.
While Collective Shout does not advocate for equal opportunity of objectification, this new marketing campaign has done just that.
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If you’re a woman, Instagram usage may negatively influence your appearance-related concerns and beliefs.
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During the morning of August 3, Channel 7's ‘Morning Show’ host Kylie Gillies gifted her co-host Lary Emdur with two celebrity nudes.
During a four-minute spiel about “How Airtasker can help you say thank you” to the people in your life, Kylie Gillies decided against Airtasker ambassador Jules Sebastian’s suggestion of “food and coffee”.Read more