Gone in 24 hours. But why does this keep happening?
Well that was quick.
On Tuesday afternoon I posted on my social media pages this hoodie for primary school aged boys.
It was found in the Canberra outlet store of surf style chain shop Quiksilver, which describes itself as ‘The World’s Leader in Snow and Surf Clothing’ by Rachel Grant. She’s a mum who was looking for clothes for her 6 and 9-year-old sons who were with her. She then told me about her unfortunate discovery on the rack of clothing in her son’s sizing.
Quiksilver was about to become a world leader in objectified and sexualised clothing for little boys.
At a time when we are (at last) having a global discussion about the mistreatment of women and girls, calling out the bad behaviour of so many predators, gropers, sexual abuse apologists and general thugs and with governments adding in new budget items for respectful relationships programs in schools, corporates like this go about their merry misogynistic ways, creating fashion items which enmesh objectification of women and male entitlement in the culture.
Supporters went into action immediately – women like mother, grandmother and teacher Lisa Ashdowne who wrote in part: “I’m writing to make a complaint about the messages your products and advertising send our children, girls and boys, about who they are in the world, how they should think and behave, where they belong in society, the value they hold for themselves and for others – living in Torquay, I am faced daily with the overriding message that boys and men are valued for their skills and effort in surfing and girls and YOUNG women are valued when they are skinny, semi-naked…being on display, not valued for anything other than another’s pleasure. I will be actively campaigning against your company until your values and guiding principles change and they are EXPLICITLY demonstrated in your products and your communications at all levels”.
Then, the next day, supporters began receiving this message.
I’ve thanked Quiksilver for their prompt response. And they deserves thanks.
But activist Melinda Liszewski, whose has been working with me in cultural jamming actions for more than a decade, asks this pointed question on twitter:
That’s the thing, isn’t it. There are people who decided that plastering semi naked women on a jumper for little boys, suggesting those women are a ‘paradise’ for them to enjoy, is acceptable. There were entire design/buying/marketing departments determining that turning little boys into walking billboards for spreading harmful ideas about women and girls was fine. Where is the quality control? The ethics? The corporate social responsibility?
It’s great to go into the New Year with a win straight up. And we are thankful when companies respond to community concern. But we must remain vigilant and keep fighting until there is genuine change at every level.
Why are we supporting the Honey Birdette campaign?Read more
Read Part one here
These hyper-sexualised advertising posters more appropriate in the storefront of an R rated sex shop are in plain view of children within a family shopping centre. They are designed to be sexually stimulating, but my kids and I did not go to the shops to get sexually stimulated!
After my visit to Westfield that left my 4-year-old and 6-year-old children in shock at Honey Birdette’s larger than life sexualised posters, I politely wrote to Westfield Fountain Gate on their Facebook. They eventually asked for my phone number so that their Retail Manager could have a chat with me.
The Westfield Fountain Gate retail manager made great pains to tell me that there were many other more important things to be passionate about like junk food advertising to kids, rather than “showing a bit of boob”.
In the meantime, I found out that the place to make official complaints about advertising is to the Advertising Standards Bureau (ASB). By that time (a week later), I found it challenging to describe the offending poster, so I drove all the way back to Westfield Fountain Gate and took photos of the posters that my kids saw. However, you cannot upload pictures to the ASB, so had to find some descriptive words to describe what my kids saw.
Supporter speaks out: as soon as a company uses sexualised images to promote their products, they have plummeted to the lowest 'elevation' possible.
Last week, B&T reported on the latest campaign by Honey Birdette titled “Office Party” that appeared to play on the Christmas tradition of a drunken office work bash. This time, however, with models gadding about in only their expensive lingerie.
The campaign came with a racy stills campaign and social media TVC. You can see it if you go to the link in the full article at bandt.com.au
However, since the launch of the campaign the company has been defending itself against claims it is offensive and wrong to portray women in their undergarments at an office party.
“My kids were seeing pornographic images in what is supposed to be a family shopping centre”
On the evening of the 24th June, my family and I were returning from a fun day out and decided to drop into Westfield Fountain Gate. The kids were tired, hungry and a bit grumpy so we hurriedly tried to find a restaurant, we wandered down a dimly lit arcade. I walked right past the only brightly lit shop front window of Honey Birdette and realised that the provocative images of scantily clad women was not something that I wanted my young kids to see. So, I hurried past hoping that they would follow and not notice.
I remember my heart sinking as my 4-year-old daughter suddenly shrieked behind me. “Look! Why is she not wearing any clothes?”
A mother has won a battle against a popular retail company, Best & Less who were selling slogan T-shirts with inappropriate messages targeted at young girls.Read more
The fall ad campaign of Suistudio, a company that makes suits for women, has gone viral for featuring faceless naked men as background imagery. The company's tagline simply states: "Not Dressing Men."
It's a gender-swapped take on men's fashion photography that has long used naked women as dehumanized props for seemingly powerful men.
While Collective Shout does not advocate for equal opportunity of objectification, this new marketing campaign has done just that.
Women deserve better than social media pressuring to look a certain way.
If you’re a woman, Instagram usage may negatively influence your appearance-related concerns and beliefs.
New research from the University of NSW and Macquarie University has confirmed what many of us have known intuitively for some time: there exists a link between body image concerns and viewing images of seemingly flawless women via photo-sharing social media platforms.
In fact, the research, which surveyed 276 Australian and American women aged between 18 and 25 years, has found that spending as little as thirty minutes a day on Instagram is enough to prompt a woman to self-objectify, fixate on her weight and appearance, and value her body for its appearance above its health and physical functions.