If you're a child living in a society filled with sexploitation, what messages do you receive from this kind of daily environmental reinforcement?
The National Society for the Prevention of Cruelty to Children in the UK (NSPCC), has warned that child sexploitation is being woefully underreported. The NSPCC further attribute sexploitation to children not understanding what healthy relationships look like.
St Andrew’s Cathedral School, a co-ed school with over 1000 students, is fighting an allegedly illegal brothel that is operating a mere 60 meters from the entrance of the school premises. The Star Massage parlour in Sussex Street offers a range of erotic services, but it is the services involving girls who imitate schoolgirls that are causing significant uproar.
Stop the sex industry from advertising pornography and prostitution services to children.
One of the tactics predators use to groom children for sexual abuse is exposing them to pornography. Yet the Ad Standards Board permits the sex industry to target children in advertisements for pornography and prostitution services.
The ASB gives free rein to the sex industry to advertise sexual services in public spaces, including areas frequented by children. They have given the green light to billboards advertising strip clubs and brothels outside schools and on busy streets, to school buses promoting the porn industry convention Sexpo, mobile billboards advertising sex shops and now, even promos for live sex shows on public transport.
Despite industry codes that require advertisers to treat sex, sexuality and nudity with sensitivity to the relevant audience, the ASB have consistently defended the ‘rights’ of the sex industry to target children by advertising porn sites and sex industry venues in the public space.
We’ve just had a Government Inquiry into the harms of pornography exposure to children. There is a wealth of research documenting the damaging impact of pornography on the attitudes and sexual practices of young people, including a massive increase in children as young as five entering treatment programs for sexually abusive behaviours, and child on child sexual assaults that have quadrupled in the last few years. Pornography has become a public health crisis, yet the Ad Standards Board continues to justify its promotion to children.
Time and again, the ASB has failed- failed women, failed children, and failed to prioritise community wellbeing over its own financial interests. They have proved they cannot be trusted to regulate themselves. Enough is enough.
We are calling on Senator the Hon Mitch Fifield to put a stop to this. Stop the sex industry from advertising pornography and prostitution services in public spaces.
Honey Birdette have a long history of exploiting women in their advertising. But more recently they have come under fire for a different reason, encouraging the sexual harassment of female employees.Read more
McDonald's are pushing soft porn to kids by screening hyper-sexualised content on their in-store TV screens throughout restaurants across Australia.
Our petition for McDonald's to implement a national policy regarding family friendly content has gained thousands of signatures.
Over the course of the campaign we have had comments from selected individuals excusing McDonald's behaviour and showing a true lack of understanding of the problem. We have addressed those arguments below.Read more
A NSW father has spoken out against the hyper sexualised music videos displayed in McDonald's restaurants across the country. He was with his six and eight year old children when they were exposed to sexualised content via the in-store TV screen.
Our petition to McDonald's to implement a national policy regarding family friendly content has already gained thousands of signatures.
Sign the petition to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.
For years, the Advertising Standards Board (ASB) has turned a blind eye to sexism in advertising, because it’s not specifically mentioned in the advertisers’ Code of Ethics.
Take this recent ruling from the ASB on the demeaning and objectifying ‘Hot Girls Eat Free’ ads at a local Sydney pub. While the board noted the ad was ‘objectifying’, they added…
“However… the Code does not prohibit such advertising unless the advertising material could be considered to be discriminatory or vilifying.”
It’s simply unacceptable.
While our government is executing the ‘National Plan to Reduce Violence against Women and their Children’, we have a self-regulatory advertising system that gives the green light to sexism and objectification.
Join the call for a simple solution!
The research is clear that…
- Sexually objectifying portrayals of women are harmful – especially to young girls.
- Exposure can lead to higher levels of body dissatisfaction, greater support of sexist beliefs and greater tolerance of sexual violence toward women.
But the good news is, there’s a simple solution to this problem – the AANA simply needs to update their Code of Ethics to ensure advertisers are kept accountable for sexist and objectifying material.
Sign the petition below to call on the ASB and the AANA to revise the Code of Ethics and stop letting Australian advertisers get away with sexism and objectification.
From an ex employee
Okay I will admit it, I was once an employee at the world's biggest restaurant chain, McDonald's. I was just about to turn 15. It was my first job. When I was hired on the spot and toured around the back of the restaurant I was in awe. There was so much hustle and bustle, beepers going off, staff calling out orders, but it ran like clockwork.Read more