During the coverage of the Australian Open this year, viewers were forced to sit through a series of monotonous and tiresome advertisements that ranged from banking adverts to whitewashed Australian television drama. Though tedious and boring, for the most part I was unfazed by them. There was one commercial, however, that I found not only irritating, but highly offensive and infuriating. It came from Ultra Tune.
In this advertisement (seen here), we see two women driving a car, and as they approach a set of traffic lights, the muffler detaches from their vehicle and falls to the road before catching fire. The two women scream and jump out of the car. One of them uses their phone to contact Ultra Tune, and the other fumbles with a fire extinguisher. Both the women then feel it would be a great idea to use using the fire extinguisher on each other, and we get close-up shots of their breasts and bottoms. The footage slows down to focus on these body parts, and the women start screaming again and run from the car as it explodes, spraying oil all over them.
Ultra Tune CEO Sean Buckley insists his sexist ads are clever and funny, and that it's only 'middle aged feminists' objecting to them. We thought we'd set the record straight.Read more
*Insert head desk*
Yes you read it right, here we are again, talking about Ultra Tune and their sexist ads. We've written about Ultra Tune numerous times, they have featured on our #CrossedOff list for the last three years and were also in the Top 10 most complained about ads for 2016.
This week they launched video #5 in their 'Unexpected Situations' series which is set to be televised during the Australian Open (you know, when families and kids are watching). The ad involves close ups of womens sexualised parts whilst spraying each other with a fire extinguisher. We are supposed to believe they are attempting to put out a car fire but the display more closely resembles a wet T-shirt competition.Read more
The Advertising Standards Bureau (ASB) have released their list of most complained about ads for 2016.
“Discrimination and vilification is consistently one of the most complained about issues, along with sex, sexuality and nudity,” ASB Chief Executive Officer, Ms Fiona Jolly said.
Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more
UltraTune are at it again.....here is their sexist ad campaign for 2016Read more
It’s that time of year again! As the Christmas season draws near, companies are competing for your business.
Now is the time to reflect on corporate behaviour this past year and remember those companies which objectified women and sexualized girls to sell their products and services. These companies do not respect women and do not deserve your Christmas cash.
You can send a powerful message by making ethical purchasing choices and refusing to financially support companies who rely on sexploitation to flog their products.
Here's our 2015 list of corporate sexploitation offenders: