Just when you thought Ultra Tune couldn’t sink any lower…
Car parts and services chain Ultra Tune have a long history of sexist advertising. From rubber clad dominatrix women brandishing whips and feigning arousal at the site of tyres, to countless ads perpetuating sexist stereotypes of women as ‘dumb blondes’ who can’t operate their vehicles, Ultra Tune has attracted a huge amount of complaints. CEO Sean Buckley has dismissed complaints, insisting that his ads are indeed funny- despite even Ultra Tune franchise owners from around the country calling for the sexist ads to be removed.
Ultra Tune has hit a new low, with Mumbrella reporting that convicted rapist Mike Tyson is to be the new face of the brand:
Mike Tyson is set to replace Jean Claude Van Damme as the face of one of Australia’s most controversial advertisers, Ultra Tune.
Since shifting its strategy, the brand has been criticised for sexism and degrading women in its adverts and often features in the Ads Standards Board’s list of most-complained about ads.
Mumbrella had previously speculated Van Damme’s replacement could be WWE star John Cena. At the time, Ultra Tune’s national marketing manager Rod Cedaro told Mumbrella’s Automotive Marketing Summit: “John Cena hasn’t been signed yet but there has been discussions”.
It’s that time of year again. Every year in the lead up to Christmas, we release our annual blacklist of corporate offenders who have objectified women and sexualised girls throughout the year.
You can send a message about the importance of corporate social responsibility by ‘voting with your wallet’ and making ethical purchasing choices. Give these stores a miss this holiday season.
“Every time you spend money, you’re casting a vote for the kind of world you want.” –Anna Lapse
There are some things in life that are certain – Boxing Day sales, stocktake sales, and now, shockingly sexist Ultra Tune ads.
True to form, three free-to-air Ultra Tune advertisements have made the ASB’s 2017 most-complained-about ad list so far. Ultra Tune ads top the list with 357 complaints.Read more
During the coverage of the Australian Open this year, viewers were forced to sit through a series of monotonous and tiresome advertisements that ranged from banking adverts to whitewashed Australian television drama. Though tedious and boring, for the most part I was unfazed by them. There was one commercial, however, that I found not only irritating, but highly offensive and infuriating. It came from Ultra Tune.
In this advertisement (seen here), we see two women driving a car, and as they approach a set of traffic lights, the muffler detaches from their vehicle and falls to the road before catching fire. The two women scream and jump out of the car. One of them uses their phone to contact Ultra Tune, and the other fumbles with a fire extinguisher. Both the women then feel it would be a great idea to use using the fire extinguisher on each other, and we get close-up shots of their breasts and bottoms. The footage slows down to focus on these body parts, and the women start screaming again and run from the car as it explodes, spraying oil all over them.
Ultra Tune CEO Sean Buckley insists his sexist ads are clever and funny, and that it's only 'middle aged feminists' objecting to them. We thought we'd set the record straight.Read more
*Insert head desk*
Yes you read it right, here we are again, talking about Ultra Tune and their sexist ads. We've written about Ultra Tune numerous times, they have featured on our #CrossedOff list for the last three years and were also in the Top 10 most complained about ads for 2016.
This week they launched video #5 in their 'Unexpected Situations' series which is set to be televised during the Australian Open (you know, when families and kids are watching). The ad involves close ups of womens sexualised parts whilst spraying each other with a fire extinguisher. We are supposed to believe they are attempting to put out a car fire but the display more closely resembles a wet T-shirt competition.Read more
With your support, Collective Shout has continued to challenge sexploitation at every level during 2016. It is because of our supporters all over the country (and overseas) that our collective voice and impact continues to grow so thank you and here's to keeping up the fight in 2017!
The Advertising Standards Bureau (ASB) have released their list of most complained about ads for 2016.
“Discrimination and vilification is consistently one of the most complained about issues, along with sex, sexuality and nudity,” ASB Chief Executive Officer, Ms Fiona Jolly said.
It's that time of year again, already! As Christmas approaches, retailers are kicking it up a notch competing for your business, and Collective Shout releases our annual blacklist of corporate offenders who have sexualised girls and objectified women throughout the year. These companies do not respect women, they have not changed their ways, and they don't deserve your money.
You can speak with your wallet and show these companies that sexually exploiting women and girls is bad for business.
Below is our boycott list for 2016:Read more
Originally published on The Conversation
Advertising and sex are two of the oldest professions in the world. Indeed, one of the earliest uses of advertising was to advertise sexual services; prostitutes in Ancient Greece carved ads into the soles of their sandals so that their footprints read: “Follow me”.
Sex and sexism, however, are different things. One is fun and most people do it at some time in their lives; the other is offensive and should never be done at all. But if recent events – from Eddie McGuire to Steve Price – are any indication, it seems sexism, like porn, is something you only know when you see it.
If you need to know how this plays out in advertising, the award-winning Game of Balls ad is sex-in-advertising. The Ultratune ads are sexism in advertising, as is the campaign using pre-teen models in sexualised poses to advertise dancewear.Read more