"It's time to challenge and change how we portray gender in our advertising" - Unilever marketing officer
Is this really happening? We hope so.
Unilever has a history of sexist and exploitative advertising and has let us down before. Here's some background.
Unilever is the parent company for many different brands including food and drink, personal care products and cleaning supplies.
Unilever's website states "We make some of the best known brands in the world, and those brands are used by 2 billion people every day."
Collective Shout has long called for a boycott of two of these brands - Lynx and Dove. Melinda Tankard Reist summarised the reason behind this on The Gruen Transfer.Read more
More sexploitation from a repeat corporate offender
[UPDATE] The Ad Standards Board has upheld complaints against Lynx. Read more.
A Revised version of ad is now appearing on television. If you've seen the new ad you can submit a complaint here.
Men's deodorant brand Lynx - owned by Unilever - has added to it's ongoing list of degrading ads with the company's latest promotion, "Lynx, cleans your balls."
Don't pay for Sexploitation this holiday season
It's that time of year again. The time of year when companies ramp up their advertising in order to compete for your Christmas dollar. There is nowhere you can go without companies placing their product and logo in your face.
Now is the time to recall which companies used sexploitation to sell and promote their products over this past year. You can make a difference by voting with your dollar against sexploitation this holiday season.
Unilever complains Collective Shout encouraged complaints
The Advertising Standards Board have upheld complaints against Lynx's sexist 'Rules of Rugby' advertisement.
The advertisement was supposedly created to educate men about the rules of Rugby Union. It is of course just another excuse for Lynx to objectify women. It would appear that objectification is Lynx's one and only marketing strategy. We've written about this before.
Cross'em off your Christmas list
Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely. So it’s time for you to fill the Christmas stocking, Christmas hamper or car boot with goodies again.Read more
Today, from Melinda Tankard Reist's blog
Why would Woolworths associate itself with the objectification of women?Read more
As published on Melinda Tankard Reist's blog.
Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new Brut deodorant advertising campaign – a perfect case study in sexist advertising. Brut appears to be following in the footsteps of Unilever’s Lynx, which has turned objectification into an art form (all the while promoting Dove ‘real beauty’). Thanks Brut and Lynx for entrenching the notion that women are mindless objects for male sexual fantasies. Oh, and men? Perhaps find something else to spray yourselves with. These ads demean you too.Read more
Melinda Tankard Reist appeared on web program the Gruen sessions. Melinda did a great job of challenging the sexist and objectifying portrayal of women in advertising. You can watch the video at the following link. It goes for about half an hour and is worth taking the time to watch.
Visit the link and select "portrayal of women in advertising" from the menu. Video no longer available.
The Gruen Sessions - portrayal of women in advertising.