Win! Lynx pop up spa promotion rejected: Sydney Lord Mayor exposes Lynx's tricks

Lynx's event application 'misleading and inaccurate'

Sydney City Council rejects Lynx's application for a second event

Collective Shout supporters have today received letters from the Sydney Lord Mayor in response to their complaints about the Lynx Lodge 'pop up spa' promotion.

Collective Shout had rallied supporters to speak out against Lynx's sexist and degrading promotional activities through the Lynx Stynx campaign.  Jenna posted the letter she received from Lord Mayor Clover Moore on our blog.

I refer to your email about the Lynx promotion in Martin Place.
I was concerned to hear about the content of this promotion and asked Michael Abbott, the City’s Events and Filming Liaison Manager, to investigate.
Michael tells me the City approved this event based on information provided by Lynx, which we now know was misleading and inaccurate. If the City were aware of Lynx’s true plans, it would have refused the application or asked for the event to be modified.
The City has written to the Australian Association of National Advertisers (AANA) and asked it to extend its Code of Ethics to include marketing and promotional activities (it currently only covers published or broadcast events). If the City succeeds, it will include the code as a standard condition for all promotions in our local government area.
The City recently rejected another Lynx application for a similar event in central Sydney.
If you would like to speak with a Council officer about the Lynx promotion, you can contact Michael on 9265 9333 or at mabbott@cityofsydney.nsw.gov.au.
Yours sincerely
Clover Moore MP
Lord Mayor of Sydney

This is a fantastic result and another goal to tick off on our campaign against Lynx. This win comes after Woolworths withdrew from a joint 'Lynx Lodge' promotion due to pressure from Collective Shout supporters. Thank you to all who made their voices heard on this. Don't forget to check out our Lynx Stynx campaign to take action against Lynx!


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