Marketing coordinator for a non-profit organization, Laura Pintur, 23, has launched a Change.org petition directed at the CEO’s of Woolworths and Coles, Grant O’Brien and John Durkan, calling on the big two supermarket chains to stop selling Zoo Weekly.
Ms Pintur said the so called ‘lads mag’ encouraged the sexual exploitation of women and girls.
“Zoo contributes to a culture that is hostile and threatening to women”,” she says.
”When big supermarkets like Coles and Woolworths sell Zoo it normalizes harmful attitudes to women.
The petition refers to a 2011 study comparing lads mags’ (including Zoo) and statements from convicted rapists. It found many people could not distinguish the source of the quotes.
“Zoo Weekly uses the same language as rapists in its magazines,” said Ms Pintur.
Zoo also gives tips to young readers on how to coerce drunk women into sex.
Sexually objectifying imagery and demeaning content feature on Zoo’s social media. This has included an image Zoo shared with its Facebook supporters of a woman’s body cut in two with the question, “Which half do you prefer?” Young readers described their various pornographic uses for the woman’s top half and/or her bottom half.
Zoo magazine is unrestricted, meaning there are no age restrictions on who can purchase the magazine. Bauer’s statistics indicate that 36,000 boys aged 14-17 read Zoo.
“Zoo teaches boys that women should submit to their demands. Do Coles and Woolworths, which pride themselves on their corporate ethics and support for communities, share this view? If not why spread it?” Ms Pintur said.
“I have seen and experienced first hand the detrimental costs of what this magazine endorses, not only in my life but the lives of other young people.
“What chance does my generation, and those younger than me have when such major corporations help groom boys to treat us badly?”
“It’s time for these company’s to stand up for the wellbeing of women and girls and against discrimination, harassment and violence.
Graphic adult content from inside Zoo magazine: http://www.collectiveshout.org/zoo_weekly
Released May 10, 2015