Ad Standards Board dismisses complaints about Ultra Tune website ads

"I find it deeply offensive that a company has to resort to objectifying females in order to sell a service" 

Car service chain Ultra Tune has been widely criticised for its sexually objectifying advertising.

The 2014 ad campaign for car tyres depicted two rubber-clad dominatrix women brandishing whips as they walked into an Ultra Tune service centre. The women feigned sexual arousal as they caressed tyres while a male employee looked on approvingly. 

The Advertising Standards Board dismissed complaints about the ad stating the rubber suits were "relevant to the new range of ‘rubber’ tyres."

Complaints about a series of pop-up ads on Ultra Tunes website were dismissed for the same reason.

Ultratune_were_into_rubber.jpgUltratune_strictly_by_the_book.jpg

Ultratune_whats_stopping_you.jpgultratune_hot_and_bothered.jpgUltratune_mind_if_we_take_a_closer_look.jpg

Click here to read the Advertising Standards Board Case Report

Ultra_Tune_Ad_Standards_Board_web_advertisement_0557-14_copy.jpg

 

 


Add your comment

Be the first to comment
Please check your e-mail for a link to activate your account.

You can defend their right to childhood

A world free of sexploitation is possible!

Fuel the Movement