Wicked Campers slogan suggestive of sexual violence given green light by Ad Standards Board

"The comments on this transport advertisement read "If you woke up with $100 in your pocket and a sore arse, would you tell anyone?"

Wicked Campers responded: "The statement merely asks the reader a question and any attempt to interpret it sexually reflects the mindset and dominant paradigm of the reader, not the statement itself."

The Board concluded:

"the wording could be suggestive of non-consensual sex, contrary to law and community standards. However, the Board considered the meaning was unclear and that different interpretations may be available."

"The board dismissed the complaint." 

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