The Ad Standards Board has upheld complaints against sex shop Honey Birdette. The Christmas themed shop front window which featured a lingerie model and the words "Naughty or Nice?" was determined by the Ad Standards Board to be in violation of the Ad Industry code of ethics.
By the the time the Ad Standards Board made this ruling, the Christmas promotion had ended and the posters had already been taken down.
Content warning: scroll down to see the shop window ad