Most complained about sexist ads dismissed by Ad Standards

Ad Industry self-regulation doesn't work

Collective Shout's Melinda Liszewski quoted in Mumbrella

Since the publication of Ad Standards’ list, Collective Shout has released another statement claiming the dismissal of both the KFC and Ultra Tune ads is a ‘failure of self-regulation’.

Liszewski said the dismissal of the ads that received hundreds of complaints indicates Ad Standards is not actually reflecting ‘community standards’.

Since the publication of Ad Standards’ list, Collective Shout has released another statement claiming the dismissal of both the KFC and Ultra Tune ads is a ‘failure of self-regulation’.

Liszewski said the dismissal of the ads that received hundreds of complaints indicates Ad Standards is not actually reflecting ‘community standards’.

Read full article


25 Reasons why ad industry self regulation is a disaster


A TV commercial where a busty woman is ogled by school-age boys as she adjusts her cleavage and a Pamela Anderson tyre commercial were the most complained about advertisements for the first half of this year.

The Ad Standards watchdog has revealed the most complained about ads in Australia over the past six months all revolved around the seemingly degrading portrayal of women on television.

An advertisement by *Ultra Tune Australia which featured Pamela Anderson and Warwick Capper in a Baywatch style ad topped the list with received 309 complaints.

Fast-food giant *KFC was second with 187 complaints about an advertisement that showed a young girl looking into the window of a car to adjust her 'cleavage' when the window winds down - only and reveals a mother and her shell-shocked sons. 

Collective Shout's Melinda Liszewski quoted later in the article:

Collective Shout, a grassroots campaigns movement against the objectification of women the sexualisation of girls, led campaigns against the Ultra Tune and KFC advertisements.

Campaigns Manager for Collective Shout, Melinda Liszewski, said the self-regulated advertising industry harms community interests.

'Ad Standards gives the illusion of regulation. But as its own 'most complained about' list shows, demeaning, sexist ads aren't regulated. They're actually endorsed,' Liszewski said.

Read full article at the Daily Mail

Ad Standards dismissed complaints against the Ultratune ad despite receiving 309 complaints

* Ad Standards dismiss complaints against Ultratune ads

* Ad Standards dismiss complaints against KFC ad


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