Advertising

Advertising

According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'


The sexist ads endorsed by Ad Standards

Does Ad Standards have a problem with women?

Community members abused for lodging complaints against Honey Birdette

Ad Standards transmits abusive advertiser responses to complainants via case reports

Media Release: Flight Attendant slams Honey Birdette

For Immediate Release: Flight Attendant slams Honey Birdette ad campaign sexualising female cabin crew

“It makes my job harder”: Flight attendant responds to Honey Birdette pornified ad campaign

“It's not empowering or uplifting, but rather just reinforcing negative stereotypes and negative attitudes towards women in the airline industry.” [UPDATE] More Cabin Crew come...

Ad Standards gives green light to Honey Birdette “ultimate bondage babe” Instagram image

Ad Standards still failing to grasp the concept of sexual objectification

Put respect on the menu: Our call to KFC

Collective Shout's letter to KFC heads KFC's Zinger Popcorn Box ad, which ran on high rotation during the 7 Network 2019-20 Big Bash League cricket...

Honey Birdette founder demands special treatment from Ad Standards (again)

According to the Courier Mail, Honey Birdette founder Eloise Monaghan is “incensed” that Ad Standards is investigating a complaint against an image on the sex...


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