According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'

General Pants teenage staff forced to wear "I love sex" badges for ad campaign

As reported in The Sunday Telegraph “…young shop assistants told The Sunday Telegraph they were uneasy about the raunchy push for Sydney-based denim designers Ksubi...

General Pants Co. 'censor' new ad campaign

We say get rid of it altogether Collective Shout supporters have been blogging on our website and speaking out on our Facebook page about the...

Driving childhood out of children: corporate paedophilia’s systematic assault on kids

Sexualisation, violence, commercialisation, commodification: Right to Childhood conference hears evidence of harm to children From Melinda Tankard Reist's blog.The Right to Childhood conference last Friday...

Rivers eroticisation of violence a deadly deal for women

Rivers uses 'dead' women to sell clothing We were recently alerted to the front page of River's latest catalogue, '10 deadly deals.' We have previously...

No Rivers, we're not excited about objectification

Tell Rivers what you think of their new approach to advertising [UPDATE] The Ad Standards Board has dismissed complaints - Read determination here. We have...

The most complained about ads for 2010

From the Advertising Standards Bureau Sexuality and nudity, social values, discrimination and vilification, language and health and safety are issues which concerned the community in...

Don't give sexploitation companies your xmas dollar

Cross'em off your Christmas list Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely....

Win! Calvin Klein 'gang rape' billboards removed

Collective Shout speaks out against billboards depicting violence against women and gets results Collective Shout supporter Patrice had posted a message about this billboard on...

Witchery adultifies children in latest kidswear catalogue

Child experts and advocates say 'Let children be children.' A number of Collective Shout supporters contacted us about the latest Witchery catalogue, which portrays children...

Win! Woolies withdraws from Lynx promotion

Just one week after Melinda Tankard Reist wrote about Woolworths promoting the Lynx Lodge, Woolworths has agreed to withdraw from the Lynx Lodge promotion. Lynx...

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