According to the Australian Association of National Advertisers (AANA)
Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and
- over which the advertiser or marketer has a reasonable degree of control, and
- that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,
but does not include Excluded Advertising or Marketing Communications.
The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.
Find out how to make a complaint to the Advertising Standards Board here.
Ad Industry self-regulation
Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.
Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board.
Read: Why you should make a complaint to the Advertising Standards Board
Does Advertising have an impact?
According to the Communications Council, $12.6 billion is spent on advertising in Australia every year.
Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.
Click here for more links about the impact of advertising.
See below for articles tagged 'advertising.'
May 08, 2011
As reported in The Sunday Telegraph “…young shop assistants told The Sunday Telegraph they were uneasy about the raunchy push for Sydney-based denim designers Ksubi...
May 06, 2011
We say get rid of it altogether Collective Shout supporters have been blogging on our website and speaking out on our Facebook page about the...
May 06, 2011
Sexualisation, violence, commercialisation, commodification: Right to Childhood conference hears evidence of harm to children From Melinda Tankard Reist's blog.The Right to Childhood conference last Friday...
Mar 22, 2011
Rivers uses 'dead' women to sell clothing We were recently alerted to the front page of River's latest catalogue, '10 deadly deals.' We have previously...
Feb 03, 2011
Tell Rivers what you think of their new approach to advertising [UPDATE] The Ad Standards Board has dismissed complaints - Read determination here. We have...
Dec 16, 2010
From the Advertising Standards Bureau Sexuality and nudity, social values, discrimination and vilification, language and health and safety are issues which concerned the community in...
Nov 25, 2010
Cross'em off your Christmas list Jingle bells, Christmas is here. Well, it was here around October according to most retailers! But that’s another blog entirely....
Oct 26, 2010
Collective Shout speaks out against billboards depicting violence against women and gets results Collective Shout supporter Patrice had posted a message about this billboard on...
Oct 08, 2010
Child experts and advocates say 'Let children be children.' A number of Collective Shout supporters contacted us about the latest Witchery catalogue, which portrays children...
Oct 04, 2010
Just one week after Melinda Tankard Reist wrote about Woolworths promoting the Lynx Lodge, Woolworths has agreed to withdraw from the Lynx Lodge promotion. Lynx...