According to the Australian Association of National Advertisers (AANA)
Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and
- over which the advertiser or marketer has a reasonable degree of control, and
- that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,
but does not include Excluded Advertising or Marketing Communications.
The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.
Find out how to make a complaint to the Advertising Standards Board here.
Ad Industry self-regulation
Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.
Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board.
Read: Why you should make a complaint to the Advertising Standards Board
Does Advertising have an impact?
According to the Communications Council, $12.6 billion is spent on advertising in Australia every year.
Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.
Click here for more links about the impact of advertising.
See below for articles tagged 'advertising.'
Sep 28, 2010
Today, from Melinda Tankard Reist's blog
Why would Woolworths associate itself with the objectification of women?
Aug 21, 2010
Lynx now include women in their range of products at the "Lynx Lodge." We already know that Lynx produces some of the most sexist and...
Aug 06, 2010
Advertising Standards Board upholds complaints against 'Have an Affair' billboard The Advertising standards board has upheld complaints against Ashley Madison 'Have an Affair' billboard. Ashley...
Jul 21, 2010
Learn Italian, play skirmish, do gymnastics, get some porn Following on from Ryl Harrison's article challenging Makita's sexist advertising which featured some great examples of...
Jul 19, 2010
Today a special guest post by Collective Shout member Ryl Harrison. Ryl's experience and persistence with challenging Makita power tools on sexist advertising in their...
Jul 13, 2010
Recently, one of our members wrote on our community page about the Ashley Madison billboard at Sydney Airport. Many others have emailed us about the...
Jul 09, 2010
As published on Melinda Tankard Reist's blog. Good piece in The National Times today on ‘Lad’s Ads’, pointing out the raw sexism of the new...
Jul 07, 2010
Via Melinda Tankard Reist The Revolution of Real Women has criticised the UK’s advertising watchdog for banning the Diesel ‘Be Stupid’ ads – for the...
Jul 03, 2010
Melinda Tankard Reist appeared on web program the Gruen sessions. Melinda did a great job of challenging the sexist and objectifying portrayal of women in...
Sep 17, 2008
"The comments on this transport advertisement read "If you woke up with $100 in your pocket and a sore arse, would you tell anyone?"