According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'

Honey Birdette founder demands special treatment from Ad Standards (again)

According to the Courier Mail, Honey Birdette founder Eloise Monaghan is “incensed” that Ad Standards is investigating a complaint against an image on the sex...

Collective Shout calls on Tennis Australia to end sexist Ultra Tune sponsorship

The Ultra Tune brand has become synonymous with misogyny and sexist portrayals of women in its advertising over many years. We have documented the company’s...

Honey Birdette's corporate misogyny and the men who profit

Sex shop brand's female face a front for male profiteers Sex shop retailer Honey Birdette spouts a great deal about female 'empowerment'. Despite the talk,...

Agent Provocateur sexualising female athletes is not progress

British lingerie brand Agent Provocateur, known for its sexualising ad campaigns, has released a commercial featuring elite female athletes in lingerie. The ad includes gymnast...

Media release: Lesbians condemn Honey Birdette's new 'Pride' campaign

Lesbians have slammed sex shop Honey Birdette for fetishising and objectifying lesbians in its latest ad campaign. The ‘Fluid’ campaign, set to coincide with the...

Rainbow washing: Lesbians condemn Honey Birdette 'Pride' campaign

"In a world where lesbians are harassed and attacked for our sexuality, for not being available to men, this is a dangerous game to play...

Ad Standards has failed the industry, women and the wider TV-viewing audience in KFC ruling

Creative Director Chris Taylor slams Ad Standards in article for Mumbrella

When 'ethical' funds invest in sexploitation

Take action! So-called 'ethical' funds need to demonstrate their point of difference from other super funds.

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