Advertising

Advertising

According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'


Attitudes shape behaviour: men defend sexist KFC ad with onslaught of misogynistic abuse

Content warning - examples of abusive messages included, explicit language

Sexist grooming of boys - brought to you by KFC

KFC stereotypes women - and young boys - in new TV ad

Ad Standards gives green light to more sexualised ads

And ignores the global research in the process The latest case reports from the ad industry's self regulatory body, Ad Standards, have been published and...

The advertising body tasked with considering community complaints now won’t even look at them

What’s the point of an advertising body which knocks back complaints before considering them?

Honey Birdette's advertising does not "empower women"

Collective Shout responds to A Current Affair segment on Honey Birdette >>>Sign the petition here<<<

“I had a nervous breakdown": Kate Moss on famous Calvin Klein photoshoot

“There’s a massive pressure to do what you have to do.”

Society moved on from sexist portrayals of women

New research shows ad industry is trailing behind community expectations Recently we celebrated a big win with Bauer Media Group's decision to can its People...

UK's Advertising Standards Authority takes a stand against objectification of women. Time for Australia to do the same.

A clothing brand Missguided has been told by the UK's Advertising Standards Authority (ASA) to not use advertising that objectifies women in future campaigns.

If Instagram can restrict diet products, they can stop child sexual exploitation

Collective Shout's Caitlin Roper quoted in 10 Daily


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