According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'

Ad Standards rules on Honey Birdette Christmas sexploitation ads

In previous years, sex shop Honey Birdette Christmas shopfront ad campaigns have typically featured Santa Claus. One depicted the beloved children’s icon on his back...

Honey Birdette breaches, ignores Ad Standards twice in September

The Panel noted that the advertisement was in the widow of shopping centres and considered that the relevant audience for this advertisement would be broad,...

Sydney bar slammed for ‘To-Kill-Her’ cocktail

“Domestic violence and femicide is a real issue, pairing that issue with alcohol is beyond disgusting.”

Honey Birdette violated ad code four times in August

"We're a target;" Sex shop boss says she will ignore Ad Standards 

Toothbrush company tries to apologise for 'spit or swallow' ad; fails

"We are really sorry if anyone has been offended"

Collective Shout responds to common defences of Honey Birdette sexploitation

Honey Birdette is a serial sexploitation offender. The sex shop, located in shopping centres around the country, has attracted hundreds of complaints for its sexist...

Mike Tyson UltraTune ad was #3 most complained about ad this year, but Ad Standards dismissed complaints anyway

Ad Standards has released a blog post naming the top ten most complained about ads so far in 2018. The list includes serial sexploitation offender UltraTune...

The Beatles "I am the Walrus" Wicked Camper cleared by Ad Standards

Sexualised Beatles lyrics printed on Wicked Camper

Ad Standards uphold complaints against sexist NGU Real Estate video, but fail to grasp harms of sexual objectification

Earlier this year, Ad Standards announced long awaited changes to the AANA Code of Ethics regarding the use of sexual appeal in advertising. We welcomed the...

Collective Shout victory against Sexpo a win for children’s rights

We are very pleased to report that we have successfully defended our movement against legal threats from Sexpo, with the Federal Court in Brisbane dismissing...

Add your comment

Be the first to comment
Please check your e-mail for a link to activate your account.

You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

Donate Now

From Our Supporters

Join the Discussion