According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'

“You see more flesh at the beach”: Responding to Honey Birdette defence of sexual objectification

Last year, father of three Kenneth Thor started a petition calling on Westfield to stop Honey Birdette’s consistent sexist and porn-inspired imagery in shopping centres across...

Women's group slams Bras N Things 'Take it all off' ad

The following is a complaint to Ad Standards we received from a supporter. The complaint was made in response to a Bras N Things advertisement...

Women call out Melbourne shoe designer over sexist social media image

A Melbourne based shoe designer has attracted complaints over a sexually objectifying image on their Facebook page depicting a series of semi-naked, headless women wearing...

Ultra Tune claim their ads "empower women"

Car parts and services chain Ultra Tune have a long history of sexually exploitative advertising. From rubber-clad dominatrix women brandishing whips and feigning arousal at...

Roxy's new campaign promotes women's strength, not sex appeal

It was in 2013 that women’s surf brand Roxy was slammed for their sexist “all sex no surf” Pro Biarritz trailer. The video, a promotion...

"Mr White can make blue can you?" Wicked Campers in breach of Ad Standards

"Breaking Bad" crystal meth reference stylised to look like Dr Seuss Cartoon

Kids exposed to bondage-themed scenes in Fifty Shades Freed trailers on Channel 7 during Winter Olympics

Here’s how to make a complaint. We’ve received feedback from various supporters regarding Channel 7 broadcasting the trailer for MA rated film Fifty Shades Freed,...

"When will somebody figure out Honey Birdette has no intention of playing by the rules?"

Kenneth Thor, the father behind the petition calling for an end to porn-style Honey Birdette advertisements in Westfield shopping centres, is continuing to keep up...

Ultra Tune attempts to buy off complainants with $200 vouchers

A Collective Shout supporter has been offered a $200 voucher from Ultra Tune after making a complaint to their Head Office.  In what appears to...

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