According to the Australian Association of National Advertisers (AANA)
Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and
- over which the advertiser or marketer has a reasonable degree of control, and
- that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,
but does not include Excluded Advertising or Marketing Communications.
The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.
Find out how to make a complaint to the Advertising Standards Board here.
Ad Industry self-regulation
Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.
Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board.
Read: Why you should make a complaint to the Advertising Standards Board
Does Advertising have an impact?
According to the Communications Council, $12.6 billion is spent on advertising in Australia every year.
Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.
Click here for more links about the impact of advertising.
See below for articles tagged 'advertising.'
Feb 02, 2018
After years of Collective Shout campaigning, the Advertising Standards Board has announced long awaited changes to the AANA Code of Ethics regarding the use of...
Dec 20, 2017
Honey Birdette sexploitation highlights Ad Standards Board incompetence.
Nov 30, 2017
Take action today, Thursday 30th November. Last week we put out a call to action, encouraging supporters to contact the Scentre Group and Westfield leadership...
Nov 28, 2017
Consumers call on Westfield to exercise corporate social responsibility in National Day of Action. It’s been three weeks since Collective Shout supporter Kenneth Thor called...
Nov 24, 2017
An urgent call to action on Westfield Shopping Centres:
Nov 23, 2017
Westfield CEO responds: is not in a position to implement standards for advertising in Westfield shopping centres.
Nov 14, 2017
From Lauren Gurrieri in The Conversation today:'Lingerie company Honey Birdette has been accused of “sexualising women” and its current storefront advertising campaign in suburban Australian...
Nov 08, 2017
Supporter speaks out: as soon as a company uses sexualised images to promote their products, they have plummeted to the lowest 'elevation' possible.
Aug 07, 2017
There are some things in life that are certain – Boxing Day sales, stocktake sales, and now, shockingly sexist Ultra Tune ads. True to form,...
Jul 25, 2017
Advertisements that perpetuate sexist stereotypes, promote objectification and depict sexually explicit imagery will be banned in the UK, under rules being proposed by the Advertising Standards...