According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'

Sexpo denies advertising existed

Sexpo hits back at Collective Shout petition with a denial; claiming the ads were never published.


School students exposed to suspected 'school girl' brothels in the heart of Sydney

St Andrew’s Cathedral School, a co-ed school with over 1000 students, is fighting an allegedly illegal brothel that is operating a mere 60 meters from...

Sparkling OH defends sexist advertisements

Soft drink brand Sparkling OH have attracted complaints for their ads featuring pieces of fruit arranged to resemble women’s breasts, complete with erect nipples. The...

Corporate Paedophilia: Ad Standards Board justifies promoting porn sites to children

Content Warning: Some content including in this post may be distressing, but it is content the ASB is promoting to your children.If an adult gave...

What Ad Standards Said Before They Hung up on me

Several weeks ago, I made a complaint to the Advertising Standards Board about an ad on the side of a bus featuring the website for...

Collective Shout participates in Australian Summit Against Sexual Exploitation

Last week Collective Shout had the privilege of attending the first inaugural Australian Summit Against Sexual Exploitation (ASASE). In attendance were politicians, NGOs, activists, survivors...

How to Fix Sexist Advertising

There’s an old saying that sex sells. While some bad ads do objectify women to sell beer or web domain registration services, the following commercials...

Paris bans sexist advertising, Australia yet to take action

Writing for ABC Religion and Ethics, Melinda Tankard Reist has called out the lack of action from the Australian government on sexist advertising.  What is...

Bill to ban sexist slogans on Wicked Campers passed in Tasmania

We're pleased to report that after years of campaigning against Wicked Campers for their sexist and anti-women slogans and imagery, Tasmania's Legislative Council has voted...

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