According to the Australian Association of National Advertisers (AANA)

Advertising or Marketing Communications means any material which is published or broadcast using any Medium or any activity which is undertaken by, or on behalf of an advertiser or marketer, and

  • over which the advertiser or marketer has a reasonable degree of control, and
  • that draws the attention of the public in a manner calculated to promote or oppose directly or indirectly a product, service, person, organisation or line of conduct,

but does not include Excluded Advertising or Marketing Communications.

The Advertising Industry operates under a system of self-regulation administered through the Advertising Standards Board. The Advertising Standards Board receives complaints and determines whether the advertisement breaches a code of ethics.  

Find out how to make a complaint to the Advertising Standards Board here.

Ad Industry self-regulation

Collective Shout is critical of ad industry self regulation. We believe advertisers are using the current system to their commercial advantage and the ASB is conflicted in their role, relying on funding from the advertising industry itself. They are not distant enough to be completely objective.

Despite ongoing issues with ad industry self-regulation, it is still vitally important to lodge complaints about advertising to the Advertising Standards Board. 

Read: Why you should make a complaint to the Advertising Standards Board

Does Advertising have an impact?

According to the Communications Council, $12.6 billion is spent on advertising in Australia every year. 

Commenting on the $70 billion US market, marketing expert Nigel Hollis noted that companies expect a return on their investment and they wouldn't invest billions of dollars every year on something they thought didn't work.

Click here for more links about the impact of advertising.

See below for articles tagged 'advertising.'

Paris bans degrading sexist advertisements

Paris has taken the progressive step to ban sexist and discriminatory outdoor advertising in a bid to combat harmful gender stereotypes and men’s violence against...

Law firm's sexual innuendo fine according to the Advertising Standards Board

If you are looking for legal services in the Brisbane area you may want to give Logan Law a miss. Their sexist advertising has lead...

Speaking out can be this easy

Earlier this month Melanie and her daughter were shopping in Ringwood when they passed by a hyper-sexualised poster in the front window of a snow...

One complaint led to the collapse of a company’s whole Australian social media account!

We exposed Shade Sunscreen for using sexually objectifying women to advertise their products. Shade Sunscreen’s social media was dominated by sexualised images of women’s bodies...

General Pants sexploitation undermines anti-violence against women initiatives

The recent decision of White Ribbon to distance themselves from retailer General Pants could be viewed as a watershed moment for the clothing giant, after...

This new ad chills me to the bone...and I'm not the only one

I was recently scrolling through social media when a disturbing sponsored ad showed up in my feed. It instantly didn't sit right with me. Women's...

UFit Fitness slammed for objectifying women with larger than life roadside billboard

A UK gym has been called out for sexist billboard advertisements depicting a woman's backside alongside the slogan "There's better things to be stuck behind...

Ad Standards Board dismisses complaints about Surfstitch email campaign with topless woman

“The Board noted the images featuring a topless model next to an elephant. . . . and considered that the model’s nipples are not visible...

Ad Standards Board bans 'My Alibi' brothel ad, but not for objectifying women

The final decision came down to whether a finger hooked in the side of a g-string was “part of the woman’s pose” or intended to...

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