On 22nd September 2014 we called on the media to #AskHerMore at the Brownlow Medal, an annual event honouring the sporting achievements of AFL Players.
The Brownlow red carpet highlights a larger trend in the media, where women can be regarded as purely decorative. Wives and Girlfriends of players (identified collectively as WAGS) are observed, analysed and celebrated primarily for their physical attractiveness.
In the majority of red carpet interviews, reporters focus on women’s choice of attire, with gossip columns praising women who live up to specific standards of fashion and criticizing those who they deem to fall short. Players and partners have spoken out against this trend.
Here are some highlights from the campaign. Thanks to all who joined us to #AskHerMore !