A common refrain is that to acknowledge sexualised clothing is to ‘shame’ girls for their choices. The fact is, the sexualisation of girls has very little to do with girls choices, and much more to do with adults - companies, advertisers and marketers - whose financial interests are at stake, corporations who make choices to sexualise girls for their own financial gain.
Calling out retailers that manufacture and sell padded push-up bras and g-strings for pre-pubescent girls, clothing and underwear with sexualised and suggestive slogans and merchandise embedded with the logo of global pornography brand Playboy is not shaming girls. It is holding these companies accountable.
Another accusation from sexualisation deniers is that accurately labelling children’s clothing as sexualised is tantamount to arguing children are inviting sexual attention or even sexual assaults from grown men. Identifying sexualisation and outlining the harms for girls is in no way suggesting girls or victims are responsible for crimes against them. What the research does indicate, however, is that the sexualisation of children may play a role in ‘grooming’ children for abuse.
Dr Emma Rush, co-author of Corporate Paedophila report said, “Premature sexualisation also erases the line between who is and is not sexually mature, and as such, may increase the risk of child sexual abuse by undermining the important social norm that children are sexually unavailable.”
The American Psychologial Association concluded that “Ample evidence testing these theories indicates that sexualisation has negative effects in a variety of domains, including cognitive functioning, physical and mental health, sexuality and attitudes and beliefs.”