"Son you have big shoes to fill" Cotton On uses Hugh Hefner and Playboy for fathers day promotion

"Walked past this sign today in the Hobart Elizabeth Mall encouraging young men to look up to the degradation and objectification of women."

A Collective Shout supporter shared this image on our Facebook page. Cotton On - a clothing retailer targeting young people - uses porn brand Playboy and its founder Hugh Hefner to promote fathers day.