Diesel has a history of sexualised and degrading ad campaigns. 'Be stupid' is one of these campaigns with the accompanying slogan: 'smart may have the brains but stupid has the balls.' 

This was promptly followed by Diesel's 'sex sells' campaign (no points for creativity!) Sexualised images featuring the slogan were plastered on shop front windows. This resulted in a flood of complaints with at least one retail store agreeing to remove the posters.

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Via Melinda Tankard Reist The Revolution of Real Women has criticised the UK’s advertising watchdog for banning the Diesel ‘Be Stupid’ ads – for the...

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