Falvey’s Hotel Yamanto is at it again - this time with a UV Glow Party ad featuring a woman pulling up her shirt to reveal her chest, scrawled with the phrase “MY BOOBS ARE REAL”.
Ad Standards upheld a complaint against this ad which was found in breach of the AANA Code of Ethics for being exploitative and reducing women to sexual objects for profit and promotion.
The Community Panel acknowledged what we’ve been saying all along: this kind of marketing isn’t just tacky - it’s degrading. In their words, “advertising… where the use of the model is not relevant to the product, has been found to be exploitative.” The sexualised imagery had zero relevance to the event being promoted. It was just more of the same tired formula: use a woman’s body for clicks and profit.
Falvey’s response?
"We will not be taking any action in regard to these frivolous complaints; our pages are restricted to audiences 18+"
Falvey's completely misses the point.
Sexual objectification doesn’t magically become harmless once someone turns 18. This isn’t about protecting kids from seeing it (even though having an 18+ FB page restriction is like locking your liquor cabinet with a paperclip and calling it secure) - it’s about challenging a culture that normalises the commodification of women.
Objectification harms all women and girls. It fuels attitudes that reduce our worth to our bodies, reinforces inequality, and creates the cultural conditions that enable real-world violence.
Despite being found in breach, the ad is still live. Ad Standards has “referred the matter to Meta” - a platform notorious for ignoring women’s safety and dragging its heels on content moderation.
This outcome is yet another example of why self-regulation of the ad industry is a disaster. The entire system relies on advertisers doing the right thing voluntarily. When they don’t - as Falvey’s has clearly demonstrated - there are no consequences. We’ve broken this down before: 35 Reasons Why Ad Industry Self-Regulation is a Disaster
This isn’t Falvey’s first offence. They’ve repeatedly promoted events that objectify and sexualise women - from their porn-themed “Playboy Party” to a schoolgirl fetish “Back to School Party”.
Take action now
Leave a Google review calling out Falvey’s for their ongoing objectification of women and disregard for corporate social responsibility 👉🏻 Leave a Google Review Here
The message is simple: Objectifying women is not entertainment.
Let’s keep the pressure on.
See also:
Falvey’s Hotel Doubles Down on Sexual Exploitation
Falvey’s Doesn’t Belong on Qld Tourism Sites
35 Reasons Why Ad Industry Self-Regulation is a Disaster
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