General Pants

General Pants

Clothing retailer General Pants has a history of sex industry inspired advertising

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The youth clothing retailer has used images of naked women for an ad campaign called "Sex" and required staff - including underage staff - to wear "I love sex" badges. 

The store has plastered the inside of its change rooms with images of prostitution and pornography.

Some stores have featured partially dressed models posed in shop front windows and featured pole dancers performing routines. 

A shop front window advertisement using the theme "Wet Dreams" used images of sexually objectified young women. 

See articles below for more info on General Pants history of sexploitation. 

 


 

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It’s that time of year again! With the Christmas season upon us, retailers are taking it up a notch competing for your business. Now is the...

ASB dismisses complaints against General Pants 'Wet Dreams' pornified ad campaign

A number of supporters have contacted us about General Pants 'Wet Dreams' ad campaign spotted in shop front windows of various stores around the country. ...


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