The Panel noted that the advertisement was in the widow of shopping centres and considered that the relevant audience for this advertisement would be broad, and include children.
The Panel considered the second image. The Panel considered that the poses of the women in this advertisement were more sexualised, with the women holding each other as though they are about to kiss. The Panel noted that the bottom of the body suite worn by the woman who was standing was extremely high-cut and exposed a large amount of the woman’s groin area. The Panel considered that this in combination with the sexualised pose of the women was a highly-sexualised image which did not treat the issue of sex, sexuality and nudity with sensitivity to the relevant broad audience and that the advertisement did breach Section 2.4 of the Code.
Ad Industry self-regulation means they get away with it
"The advertiser has not provided a response to the Panel's determination"
Sign the petition to Westfield here
Honey Birdette "Maria"
Honey Birdette "Chelsea"
As seen Westfield Sydney (blurring ours)