“Why do girls’ dysfunctional clothes prioritise their looks over their freedom? And why do we parents buy them?”
A recent article on SBS described a mother’s frustration over the process of trying to buy appropriate clothing and footwear for her young daughter. Most of the clothing is designed to be pretty rather than comfortable or practical. Louise Wedgwood writes:
When shopping for my eldest, a boy, it’s a breeze to find shoes that are comfortable to play in and practical for parks and puddles.
When I stood in front of the girls’ sections in three different major retailers, I was perplexed each time. Why is almost EVERYTHING pink, frilly or sparkly? How are pale fabrics and glittery finishes to withstand the rigours of play?
On that first naive shoe-buying mission at my local shopping centres, I was desperate to go home with something. So I bought the most practical shoes I could find – Mary Janes in a sparkly rose gold canvas, and glittery jelly sandals.
From birth, girls’ “cutest” outfits are usually dresses. But they can be unwieldy to move in, and girls in dresses are discouraged from climbing, hanging upside down or doing anything else fun that might show their undies.
I’ve unwittingly restricted my daughter with dresses. We were given a sweet purple cotton dress with white polka dots, buttons down the back and contrasting frills on the edges. I popped it on my daughter for a playdate with a baby boy the same age, around 10 months old. They were both eager explorers but she kept getting tangled in the skirt and couldn’t crawl in it, navigate stairs or climb onto furniture. As soon as we got home, I changed her into leggings.
If an alien landed in any of our major retailers, you could forgive them for assuming girls and boys are different species. Girls’ t-shirts encourage them to be "sweet and fun" and "hug your heart out". Meanwhile boys' shirts instruct them to “say yes to new adventures”, “fly away with me” and be superheroes.”
Both boys’ and girls’ slogans limit them to narrow stereotypes but the girls’ are particularly uninspiring. “Those companies are selling sexism, basically, the idea of a subordinate female or a dominant male,” according to Dr Hannah McCann, a gender studies lecturer at the University of Melbourne.