Isn't sexualisation just in the eye of the beholder?

Some people who oppose our work challenging the sexualisation of girls claim that those who object to sexualisation are the ones sexualising children.

The claim that identifying or speaking about children being sexualised constitutes sexualisation is a deliberate misrepresentation of what sexualisation is and how it works. The problem is not with child advocates identifying where adults have sexualised children - but in adults sexualising children. While it’s convenient for those with vested interest to paint critics this way,  companies who choose to deliberately costume, style and pose children in adult, sexualised ways for profit deserve to  be called out and held accountable for the harms they cause. (See also: 'What is sexualisation?')