Take action: Tell CEO Hilton Seskin to dump Playboy merch
Supporters have contacted us after spotting porn brand Playboy merch at JD Sports. The retail outlet is popular with youth and carries a range of children’s wear too.
A search on JD Sports' website returned 23 products - many listed 'JD Exclusive'.
Why is JD Sports still flogging Playboy – a brand synonymous with sexual exploitation and abuse of women and girls?
We weren't surprised to learn that JD Sports' former CEO Aaron Faraguna (June 2023 - February 2025 according to Faraguna's LinkedIn profile) got his retail career start working for Brett Blundy and Ray Itaoui - long-time floggers of Playboy merch. See our campaigns on Diva here , Adairs here and Bras ‘n’ Things here for details. In 2021 Blundy sold his Westfield resident sex shop chain Honey Birdette to pornography empire Playboy.
JD Sports needs to get with the times, prioritise women and girls over profit and dump this sexploitation brand immediately.
Take action!
Contact JD Sports today and tell them what you think:
Let us know if you get a response.
See also
City Beach promoting Playboy to teens
Bin the bunny! Our call to Playboy stockists
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