UK retailer Primark has been accused of sexualising toddlers by selling frilly, adult-style bikinis for children younger than two.
Young mother Holli Sherratt saw the swimwear while shopping and felt they were inappropriate.
Ms Sherratt said:
“In my eyes it is completely stripping the innocence and childhood of said child. When I first saw the bikini, I instantly thought it was lovely until I realised it was for a child.
“A child should be covered up, protected from the sun and not flaunted as some sort of model. I have a daughter of my own and I want to protect her innocence and let her be a child. I look at this bikini the same way I look at bras that are aimed at young children.”
Children’s campaigners Kidscape have urged the retailer to “let our children be children” and to leave bikinis for a time when girls have breasts and make a choice to wear them.
Primark denied the swimwear is unsuitable, claiming the bikinis are in line with British Retail Consortium guidelines.