This week Australia's greenest power company said yes to a cleaner future and signed on to the Collective Shout Corporate Social Responsibility Pledge.
The Corporate Pledge is a statement of intention that companies can sign to say they will not objectify women or sexualise girls in their marketing, products or services.
In a spirit of respect and responsibility towards our consumers and broader society, and in recognition of the UN Convention on the Elimination of All Forms of Discrimination against Women and Convention on the Rights of the Child, we PLEDGE to be respectful of women and girls in our advertising and marketing by refraining from:
- publishing images or messages that objectify women or girls;
- carrying products, or providing services, that involve images or messages that objectify women or girls;
- promoting products or services that are designed to encourage children to think sexual appeal is essential to social success;
- carrying/promoting products to girls, or providing services to girls that bear any mark, brand or logo associated with pornography or the systematic objectification of women.
Many consumers are making a shift towards supporting ethical companies that align with their values and Collective Shout would like to see this extend beyond slave labour, animal testing and the environment to the way companies represent women and girls.
We are pleased that Powershop have made the commitment to be respectful of women and girls in advertising and marketing.
If you have a business and are interested in signing the Corporate Pledge register your interest here.
To see our list of pledge partners click here.