Sexualisation

Sexualisation

In its report on the sexualisation of girls the American Psychological Association defined sexualisation this way:

There are several components to sexualization, and these set it apart from healthy sexuality. Sexualization occurs when

1) a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;

2) a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;

3) a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or

4) sexuality is inappropriately imposed upon a person.

All four conditions need not be present; any one is an indication of sexualization. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualized. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.

Opposing sexualisation is not the same as opposing sex or sexuality. Collective Shout is for a culture in which people can develop and express healthy sexuality in their own time. To achieve this we must resist a culture that tells people their sexual value is all they are.

Click here for more links to research on sexualisation.

See below for articles tagged 'sexualisation.'


Win! Wheels & Dollbaby complaint upheld

Win! Wheels & Dollbaby complaint upheld

The power of one complaint: Speaking out leads to change Collective Shout supporter, Isla, alerted us to a Wheels & Dollbaby ad promoting their 'St....

Teepublic flogs child abuse onesies and incites violence against women

Teepublic flogs child abuse onesies and incites violence against women

*Content Warning* Online apparel company, Teepublic, is selling harmful and degrading clothing, including onesies for infants, with slogans glorifying violence against women and exploitation of...

New children's ad code fails to protect kids from BDSM-themed sex shop ads

New children's ad code fails to protect kids from BDSM-themed sex shop ads

A new Children's Advertising Code has come into effect as of December following a review by the Australian Association of National Advertisers (AANA), but it is...

SHEIN flogs fishnet stockings for baby girls: We stop them!

SHEIN flogs fishnet stockings for baby girls: We stop them!

Earlier this week a supporter sent us a screenshot of a sponsored post on Facebook where giant e-commerce platform SHEIN was pushing thigh-high fishnet stockings...

Meta targets Collective Shout while Honey Birdette gets free pass

Meta targets Collective Shout while Honey Birdette gets free pass

We recently shared to Facebook the latest Bondage, Discipline, Dominance, Submission, Sadism, and Masochism (BDSM) style posters hanging in Honey Birdette's shop windows for school holidays....

H&M sexualises girls with back to school promo

H&M sexualises girls with back to school promo

*Update: The ads have been removed thanks to your rapid action. Scroll to bottom for details* This week a teacher forwarded us a sponsored post...

“Sorry it if offends you”: Our response to Base Warehouse defence of penis dummies

“Sorry if it offends you": Our response to Base Warehouse defence of penis dummies

*Update*  [Win! The Base Warehouse removes 'Dicky Pacifiers'. We are pleased to announce these have now been removed from their website! Thank you to everyone...


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