In its report on the sexualisation of girls the American Psychological Association defined sexualisation this way:

There are several components to sexualization, and these set it apart from healthy sexuality. Sexualization occurs when

1) a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics;

2) a person is held to a standard that equates physical attractiveness (narrowly defined) with being sexy;

3) a person is sexually objectified — that is, made into a thing for others’ sexual use, rather than seen as a person with the capacity for independent action and decision making; and/or

4) sexuality is inappropriately imposed upon a person.

All four conditions need not be present; any one is an indication of sexualization. The fourth condition (the inappropriate imposition of sexuality) is especially relevant to children. Anyone (girls, boys, men, women) can be sexualized. But when children are imbued with adult sexuality, it is often imposed upon them rather than chosen by them. Self-motivated sexual exploration, on the other hand, is not sexualization by our definition, nor is age-appropriate exposure to information about sexuality.

Opposing sexualisation is not the same as opposing sex or sexuality. Collective Shout is for a culture in which people can develop and express healthy sexuality in their own time. To achieve this we must resist a culture that tells people their sexual value is all they are.

Click here for more links to research on sexualisation.

See below for articles tagged 'sexualisation.'

"A great last minute gift" Ad Standards reprimands Wicked Campers for explicit slogan

Qld Transport suspends registration under new laws

Makana Swim apologises to teen girl after Collective Shout exposes company's questionable claims

We recently shared an article detailing a mother’s experience with her teenage daughter and an online swimwear company. Here's what happened next.

Quiksilver dumps ‘Sweet Paradise’ sexed-up hoodie for primary school boys after protest

Gone in 24 hours. But why does this keep happening? Well that was quick.

“Because I was a child actor, my body was public domain”: Former child star Mara Wilson condemns sexualisation of child actors

Former child actress Mara Wilson, from Matilda and Mrs Doubtfire, has penned an essay condemning the sexualisation of child actors.

Social media apps used to groom children

Experts advise parents to have their eyes wide open in this digital age, as sexual predators are targeting children through Social media apps. 

Win! Best & Less discontinue selfie slogan

A mother has won a battle against a popular retail company, Best & Less who were selling slogan T-shirts with inappropriate messages targeted at young...

Win! 'Send me nudes' sign in Teen UK retailer removed!

A mother has won a battle against teen clothing company Missguided who were promoting child sexual abuse imagery in their shop.

Porn study reveals mental health risks

A new 2017 study has revealed that more Australian teens are viewing porn and they are exposed at younger ages than ever before.

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Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.

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